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The Top 10 "Old-Money" Style Men in 2024: Elegance & Class

In a world obsessed with fleeting trends and the next viral craze, the enduring allure of old-money style remains a beacon of timeless elegance and quiet sophistication.

By Raja Izz & Amirul Ashraf

Picture: Christian Sieber


Forget the flashy logos and ostentatious displays of wealth. The old-money aesthetic is a masterclass in understated luxury, whispering of heritage, refined taste, and a quiet confidence that speaks volumes. It's about impeccable tailoring, fine living, and a mindset that transcend the whims of fashion, becoming treasured core values passed down through generations.

But who are the modern-day torchbearers of this enduring style? In 2024, a new wave of men on Instagram are redefining the old-money aesthetic, infusing it with a contemporary twist while staying true to its core principles.

From blue-bloods, cultural icons and entrepreneurs, these are the ten man who are setting the standard for elegance and sophistication in 2024.

Disclaimer: While this analysis draws from these icon's Instagram profile, a more comprehensive understanding of their style would require considering additional aspects like their personality and values. This analysis solely focuses on the visual cues presented through their Instagram platform.

  1. Christian Sieber (Austria)

Tailored to Perfection: Christian's wardrobe revolves around clean lines and impeccable tailoring. Crisp shirts, well-fitted trousers, and classic jackets in muted tones like navy and charcoal exude an effortless sense of sophistication.

Contemporary Twists: While classic silhouettes form the core of his style, Christian incorporates subtle modern touches. Slim-fit trousers, statement sunglasses, and on-trend footwear keep his look fresh and relevant.

Global Citizen: His travels to diverse destinations like Italy, India, or Monaco are beautifully captured on his Instagram. This global perspective adds depth and refinement to his overall persona.

Occupation: Managing Director & Founder, Vallar

Education: Università Bocconi, Saïd Business School, University of Oxford

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  1. Danial Deen Isa Kalebic (Brunei)

Effortless Confidence: Danial exudes a quiet confidence that complements his polished look. He carries himself with poise and ease, whether posing at the formal reception or relaxing by the pool.

Family Legacy: His family lineage (a royal descendant from Malaysia, then a nobleman in Brunei) portraits and glimpses into his heritage offer a deeper understanding of his style's foundation. The emphasis on tradition and respect for his roots adds authenticity to his modern interpretation of old-money elegance.

Global Inspiration: From vibrant cityscapes to serene landscapes, Danial's travels in simplicity. He incorporates monochromatic dressing and earth tone combo, adding a timeless touch of old-money attire.

Occupation: Entrepreneur

Education: Jerudong International School, Kings College London

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  1. Filippo Pignatti Morano di Custoza (Italy)

Filippo profile offers a modern take on old-money elegance, blending classic elements with a touch of personal flair - think vintage cars, countryside villa, and black-tie gatherings.

Occupation: Owner and Manager of Gentlemensgram

Education: Bachelor of Science from PFH Private Hochschule Göttingen

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  1. Riccardo Capotosti (Italy)

Italian Flair: Riccardo effortlessly embodies the charm and charisma associated with Italian culture. His warm smile, easy laughter, and passion for life add a unique dimension to his polished style.

Artful Appreciation: His curated feed showcases a love for photography, art, and design. This appreciation for the finer things in life further underlines his refined sensibility and adds depth to his persona.

Evoking Old Hollywood: He draws inspiration from the golden age of cinema, incorporating vintage touches like patterned pocket squares and bold sunglasses. This adds a touch of nostalgia and glamour to his modern interpretation of old-money style.

Occupation: Photographer / Videomaker / Creative director

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  1. Boss Minchaiynunt (Thailand)

The third child of Minchaiynunt Family embodies the essence of old-money living through its classic tailoring, gentlemen sports, and education prowess. His posts oozes a quiet confidence surrounded by old-money grandeur like universities, libraries, or castles, that aligns perfectly with old-money style principles.

Occupation: Urban Economist and Real Estate Advisor

Education: King Edward's Witley, Bachelor's and Master's Degree in Urban Economics from University College London (UCL), Design Studies from Harvard University

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  1. Louis-Nicolas Darbon (France)

Effortless Charm: Despite his artistic spirit and globe-trotting adventures, Louis-Nicolas carries himself with a quiet confidence. He exudes a relaxed yet assured presence, a trademark of old-money gentlemen.

Global Sophistication: Whether it's art openings in Tokyo or boating in Lake Como, Louis-Nicolas navigates diverse settings with an air of refined ease. He embodies the worldly grace associated with old-money elegance.

Timeless Attitude: Beyond the clothing, the essence of his style lies in his confidence, poise, and appreciation for the finer things in life. These qualities contribute to his timeless, gentlemanly persona.

Occupation: French London-based contemporary artist

Education: SG Institut Supérieur de Gestion, St. John's University, Temple University Mita Hall

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  1. Miguel Viana (Switzerland)

Effortless Layering: Miguel masters the art of layering, creating textural interest with scarves, vests, and jackets. He seamlessly blends contemporary pieces like bomber jackets with vintage finds, resulting in a unique and timeless aesthetic.

Confident Demeanor: Miguel's photos radiate a quiet confidence that is integral to old-money style. He carries himself with a relaxed yet assured air.

Curated Lifestyle: His Instagram showcases a refined lifestyle filled with art, travel, and an appreciation for the finer things. From fine arts to tennis, Miguel's world reflects the essence of old-money elegance in modern times.

Occupation: Entreprenuer

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  1. Ali Gordon (U.K.)

Tailored Craftsmanship: Ali embraces well-constructed suits, often opting for double-breasted styles in rich textures like velvet or wool. These timeless silhouettes are punctuated by contemporary touches like bold lapels or patterned waistcoats, adding a hint of personality to the traditional base.

Sophisticated Passions: His interests – classic cars, equestrian sports, and fine dining – resonate with the refined culture of old-money tradition. These pursuits add depth and dimension to his persona, showcasing an appreciation for the finer things in life.

Confident: Whether posing amidst breathtaking scenery or attending exclusive events, Ali carries himself with an air of quiet confidence. He exudes a relaxed yet assured presence, a key element of the old-money gentleman's allure.

Occupation: fashion, grooming and lifestyle blogger and vlogger

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  1. George Spencer-Churchill, Marquess of Blandford (U.K.)

Sophisticated Travels: From exploring ancient castles in Scotland to cruising the Amalfi Coast, George's Instagram chronicles his jet-set lifestyle. These luxurious adventures complement his old-money aesthetic, highlighting his worldly sophistication.

Refined Passions: His interests – polo, skiing, and attending elegant events – align with the traditions and pursuits often associated with old-money culture. These activities showcase his appreciation for the finer things in life.

Elevated Casual: Even in casual settings, George maintains a refined air. He often opts for elevated basics like cashmere sweaters and crisp white shirts, showcasing an effortless sense of style that transcends formality.

Occupation: Heir apparent to the Dukedom of Marlborough, polo player, model and brand ambassador for La Martina

Education: Harrow School, University College London

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  1. Andréa Riom (France)

The top 10 list will not be complete without a representative from France, arguably the world's most elegant nation.

We again pick Andréa Riom on his understated style, topped with an overarching air of naturalism. His wardrobe is a masterclass in stylish minimalism. He's always excelled when it comes to tailoring, bringing finesse to public appearances with refined cuts and crisp sartorial looks.

His Instagram account @andreariom is a great example of the old money aesthetic. The account features images of ancient villas, classic cars, boats revolving in Lake Como Italy. The images are often set against a backdrop of nature, such as lakes, mountains, and country clubs. The overall effect is one of understated elegance and sophistication.

Occupation: The Founding Partner of Starchain Capital

Education: Lycée Carnot, Sup de Pub, University of California, Berkeley

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These are just a few of the many men who, in our view, keeping the flame of old-money style alive in 2024. So, whether you're a seasoned sartorialist or just starting to explore the world of classic menswear, take inspiration from these icons and create your own timeless look.

Remember, true style is about more than just clothes; it's about confidence, respect your own lineage, and a genuine appreciation for the classic things in life.

That is the enduring legacy of old-money aesthetic.

All pictures belong to the respective owners on Instagram.

Read more:

The Top 10 Old-Money Aesthetic Man in 2023: Class & Sophistication

The Most Elegant Men in the World in 2022

Of Aristocratic, Blue Blood, and Old Money Style


YM Raja Izz

A recipient of "Gentlemen Style of the Year 2019" by Malaysia Fashion Week, Raja is on continuous quest to capture the best of men's elegance, refinement, and sophistication, in Malaysia, and around the world.

Amirul Ashraf

A disruptive innovation investor and stock trader, Amirul has deep passionate interest in bespoke menswear and sartorial elegance living.

He joined GC community in 2018 on a quest to cultivate the culture of man of class, a fascinating subject that continue to shape him everyday.

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