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Jamie Dornan stars in new LOEWE FW23 men's campaign

LOEWE has unveiled its FW23 Men´s campaign starring Golden Globe-nominated actor Jamie Dornan.

By Style Editor

Photo: LOEWE

LOEWE's Fall/Winter 2023 menswear collection isn't as wild as the women's line. However, it is packed with textural intrigue. And who better to bring that ethos to life than Golden Globe-nominated actor Jamie Dornan, perhaps known as Christian Grey from the movie 50 Shades of Grey?

In the David Sims-lensed imagery, Apollo and Dornan cradle what the press release describes as "symbolic objects" like paintbrushes and flowers while showing off creative director JW Anderson's latest LOEWE looks.

Drawing inspiration from classical allegorical paintings, group shots feature a trio of models with copper and paper wings reclining with arms on a table in poses reminiscent of Renaissance art. These compositions pay homage to artist Julien Nguyen, whose work served as a major inspiration for the FW23 collection, creating a seamless connection between contemporary fashion and timeless artistic references.

Jamie Dornan has recent Golden Globe and Critics' Choice nominations for 'Belfast' (2021) and a BAFTA nomination for 'The Fall'. His upcoming projects include the Netflix film 'Heart of Stone' and the 'The Haunting of Venice'. 

Meanwhile, surrealism within the accessories appeared in how blunt and direct it was shot. The recently released collapsible Puzzle Tote and Terra Chelsea boots and the brush suede boots are captured in all of their sculptural and textural glory.

As the current hottest brand on the planet (according to Lyst's Q2 2023 Index, a quarterly report ranking fashion's biggest players), LOEWE ought to know that it has a good thing going. Even if not, there's confidence expressed through the appreciably wearable overcoats, shirts, and jeans, all indicative of an effortless approach to daily style.

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