A celebratory ribbon-cutting ceremony joined by Mr. Tay Liam Khoon, Mr Lovell Ho, Senior Director, Retail &Leasing at Pavilion Group, and a TUDOR representative kicked off the festivities. A captivating lion dance further added an auspicious and energetic spark to the celebration, much to the delight of the over 150 guests in attendance. The immersive event experience extended within the boutique, where guests delved into the intricate world of TUDOR watchmaking, particularly focusing on the TUDOR Black Bay, distinguished as a Master Chronometer certified by the Federal Institute of Metrology (METAS). Delving into the Master Chronometer certification process, guests gained insights into the watch's key functional characteristics, encompassing precision, magnetic resistance, waterproofness, and power reserve capabilities.
This educational journey seamlessly transitioned into guests exploring the fascinating production narrative behindeach TUDOR timepiece, spotlighting the brand's dedicated manufacturing facility in Le Locle, Switzerland.Completed in 2021, after three years of meticulous construction, this facility epitomizes the harmonious blend oftraditional watchmaking craftsmanship and cutting-edge production techniques. At the heart of the event were thededicated TUDOR watchmakers, who passionately shared their experiences and showcased the intricate artistryand forward-thinking philosophy woven into every TUDOR timepiece. With a workforce of 150 skilled artisans,TUDOR’s manufacturing operations underscores the brand's unwavering commitment to offer the best possiblewatch at the best possible price to the consumer.
The new boutique showcases iconic collections such as Pelagos, 1926, and Black Bay, alongside the latestaddition, the Black Bay with a burgundy bezel. Boosting technical advancements and an aesthetic evolution ofthe emblematic diving watch, it maintainsthe original proportions of a 41mm case with a slimmer profile and aredesigned crown. The Black Bay comes fitted with either an entirely satin-brushed three-link steel bracelet or afive-oval-shaped-link brushed and polished steel bracelet, both completewith the TUDOR “T-fit” clasp equipped with a system for rapid length adjustment. It is neo-vintage in conception, yet its manufacturing techniques, reliability, robustness and the quality of its finish are consistent with today's more rigorous requirements.
Discover TUDOR watches at the new boutique located at Lot 2.23.00, Level 2, Pavilion Damansara Heights.
