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TUDOR and Cortina Watch unveil Malaysia's largest boutique at Pavilion Damansara Heights, Kuala Lumpur

This expansion not only signifies TUDOR's commitment to excellence but also strengthens the longstanding partnership between TUDOR and Cortina Watch, which commenced in 2010 across the Southeast Asia region.

By Lifestyle Editor

Pictures Courtesy of TUDOR

Swiss watch brand TUDOR celebrated the official opening of its largest boutique in Malaysia, in partnership with leading watch retailer Cortina Watch, on 14 March 2024. Located in Pavilion Damansara Heights, an affluent neighbourhood in Kuala Lumpur, the TUDOR Boutique spans 100 square meters and embodies the bold spirit of the brand. The opening of this boutique further solidifies the partnership between TUDOR and Cortina Watch, cementing the collaboration that began in 2010 across the Southeast Asia region. The boutique is styled in the brand’s iconic colours–black, red and white–and meticulously designed to reflect the brand’s innovative timepieces. Furnished in an elegant and streamlined manner with a variety of unique materials, it provides customers the perfect backdrop for an immersive experience of the brand, while a prominently displayed Born To Dare signage proudly echoes the bold vision of TUDOR founder, Hans Wilsdorf.

At Cortina Watch, we're proud to share TUDOR's commitment to excellence and innovation. This new boutique is a culmination of our longstanding partnership with TUDOR, and we look forward to strengthening our bond with the brand and its heritage within Malaysia and beyond.

Mr. Tay Liam Khoon, Managing Director of Cortina Watch Malaysia

A celebratory ribbon-cutting ceremony joined by Mr. Tay Liam Khoon, Mr Lovell Ho, Senior Director, Retail &Leasing at Pavilion Group, and a TUDOR representative kicked off the festivities. A captivating lion dance further added an auspicious and energetic spark to the celebration, much to the delight of the over 150 guests in attendance. The immersive event experience extended within the boutique, where guests delved into the intricate world of TUDOR watchmaking, particularly focusing on the TUDOR Black Bay, distinguished as a Master Chronometer certified by the Federal Institute of Metrology (METAS). Delving into the Master Chronometer certification process, guests gained insights into the watch's key functional characteristics, encompassing precision, magnetic resistance, waterproofness, and power reserve capabilities.

This educational journey seamlessly transitioned into guests exploring the fascinating production narrative behindeach TUDOR timepiece, spotlighting the brand's dedicated manufacturing facility in Le Locle, Switzerland.Completed in 2021, after three years of meticulous construction, this facility epitomizes the harmonious blend oftraditional watchmaking craftsmanship and cutting-edge production techniques. At the heart of the event were thededicated TUDOR watchmakers, who passionately shared their experiences and showcased the intricate artistryand forward-thinking philosophy woven into every TUDOR timepiece. With a workforce of 150 skilled artisans,TUDOR’s manufacturing operations underscores the brand's unwavering commitment to offer the best possiblewatch at the best possible price to the consumer.

The new boutique showcases iconic collections such as Pelagos, 1926, and Black Bay, alongside the latestaddition, the Black Bay with a burgundy bezel. Boosting technical advancements and an aesthetic evolution ofthe emblematic diving watch, it maintainsthe original proportions of a 41mm case with a slimmer profile and aredesigned crown. The Black Bay comes fitted with either an entirely satin-brushed three-link steel bracelet or afive-oval-shaped-link brushed and polished steel bracelet, both completewith the TUDOR “T-fit” clasp equipped with a system for rapid length adjustment. It is neo-vintage in conception, yet its manufacturing techniques, reliability, robustness and the quality of its finish are consistent with today's more rigorous requirements.

Discover TUDOR watches at the new boutique located at Lot 2.23.00, Level 2, Pavilion Damansara Heights.

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