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Bell & Ross launches the new BR-X5 at Continuum of Time & Space

Bell & Ross presents the BR-X5 within the settings of space-time at the Exchange 106 Kuala Lumpur.

By Lifestyle Editor

Einstein established that space and time are intertwined in a single continuum aptly known as space-time. At the recent BR-XS launch, Bell & Ross transcended in between space and time and explored its dimensions to ring in its version of space-time.

While time travel may be something that we have only seen in sci-fi films, Bell & Ross brought the future to the now and allowed guests to experience its latest advanced time instrument — the BR-XS within the space-time dimensions.

Bell & Ross' Own Definition of Time & Space

According to Mr Tong Chee Wei, General Manager of Bell & Ross Asia, the impact of Covid-19 on space and time can be far-reaching extending to the way we define them.

"For Bell & Ross, our signature design codes and inspiration have always been the future and not referenced on history. Also considering the numerous lockdowns due to Covid-19, space and time have become even more precious i.e. often described as the luxury of space and time. The concept of space and the passing of time are irrevocably intertwined; one allows the other to exist in our minds as dimensions that make it possible for us to tangidly consider our presence in the world. Hence, we feel it is onIy timely, we present the BR-X5 within the settings of space-time defined dy Bell & Ross' own dimensions,” said Tong.

It was indeed an iconic celebration and a one-of-a-kind occasion for KL-ites to have both the Founders of Bell & Ross, Bruno Belamich and Carlos A. Rosillo partying under one roof— not just any roof, but a supertall newcomer that freshly joined Kuala Lumpur's skyline.

This is the Bell & Ross way of making our guests feel special, that they are understood. Their personal experience when gripped by the pandemic yet coming out with a whole new perspective in viewing time and space; being appreciative by just having the opportunity to experience the luxury of both.

Mr Tong Chee Wei, General Manager of Bell & Ross Asia

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