The first installment of “Essentially Beautiful” starring Norris and Heung-min launched today and focuses on the ways that precise engineering takes us to new heights, highlighting the seemingly small details that lead to outstanding performance. The campaign videos captured by Georgia Hudson showcase Heung-min and Norris in motion alongside carry-ons from the TUMI 19 Degree Aluminum collection, bringing attention to the effortlessness with which TUMI’s expertly designed luggage moves. In the campaign stills captured by Richard Phibbs, wheeled briefs, carry-ons and extended trip packing cases from the TUMI 19 Degree collection are displayed with their shells made from post-industrial recycled polycarbonate and lining made from post consumer rPET (recycled plastic bottles). This season, TUMI will bring a colorful twist to the collection with new colors and textures, including red, hunter green, blush and deep plum in addition to two textured colorways.
Launching on August 16th, the second installment of “Effortlessly Beautiful” will feature Rapp in short video vignettes that bring the strong yet soft juxtaposition of TUMI’s new Georgica collection to life. Shot in an architecturally beautiful, yet simple space, the video and images will introduce this supple and lightweight collection for the modern woman. Crafted in natural grain pebbled or smooth leather, the Georgica collection offers minimalist styles that bring sophisticated ease to TUMI’s women’s assortment, pricing ranges from RM1,100 to RM3,890. With silhouettes including totes, backpacks, laptop sleeves and crossbodies in black and taupe colorways, the collection is effortlessly chic while maintaining TUMI’s dedication to quality, essential function, and versatility.
Follow along to see all of the ways TUMI brings essential beauty to its products @TumiTravel. Shop the new Fall collections available at TUMI stores and TUMI.com worldwide.
Photos courtesy of TUMI
