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The Best-Dressed Men at Brunello Cucinelli Spring/Summer 2024 Menswear Show in Milan

From Johannes Huebl to Gioele Ossola, here are The Best Dressed Men at Brunello Cucinelli SS 2024.

By Style Editor 

Photo: Brunello Cucinelli

On Friday 16 June, Italian luxury label Brunello Cucinelli Spring/Summer 2024 Menswear collection made its debut in Milan. Set against the rustic building and classic car as a centre of attention, it was not just the capsule collection that commanded attention but the Best Dressed Men at Brunello Cucinelli Spring/Summer 2024 who stole the spotlight.

With timeless elegance and contemporary references set the tone for the new SS24 men's collection, creative director Brunello Cucinelli said; “Now the spotlight on old-money aesthetic / quiet luxury is on us, but we’ve always stayed put, our style has never budged. It’s fashion that has actually caught up with us.”

I’m happy that finally the idea of being well dressed, with no logos and less showing off, is being admired again.

Brunello Cucinelli, Creative Designer

The line, in its entirety, is balance in harmony: relaxed in attitude but very elegant, soft in proportions but neat in cut, with plenty of versatile, deceptively low-key tailoring. This season, the house champions quality materials (as always), paired with tasteful understated designs in its latest capsule.

Cucinelli may be dismissive of being part of the 'old money club,’ yet he could rightly be granted a thought leader, an icon of this movement.

Here are the Best-Dressed Men at Brunello Cucinelli Spring/Summer 2024.

"Old-Money style icon" Gioele Ossola in Brunello Cucinelli


Moritz Hau in Brunello Cucinelli

Zack Lugo in Brunello Cucinelli

Borsoi in Brunello Cucinelli

Johannes Huebl in Brunello Cucinelli

Edoardo Conti in Brunello Cucinelli

Cheng Chang Fan in Brunello Cucinelli

Photos courtesy of Brunello Cucinelli

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