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The Art of Being Bespoke: A Gentleman's Journey with Giorgio Armani

This season, the Giorgio Armani Made to Measure collection is expanding with Made to Order, a service that allows customers to personalise details on a selection of classic Armani pieces, including the deconstructed jacket, a cornerstone of the designer’s ready-to-wear selection.

By Stye Editor

Photos courtesy of Giorgio Armani


For the discerning gentleman, clothing is more than just fabric and thread. It's an extension of personality, a silent statement of taste and refinement. Giorgio Armani, a name synonymous with modern luxury menswear, elevates this concept to an art form through their exceptional Bespoke tailoring service.

A Return to the Art of Tailoring: In a world of mass-produced fashion, Giorgio Armani stands out for its commitment to craftsmanship. The brand's founder, driven by a desire to return to the "heart of the creative process," established the Bespoke service in 2006. This wasn't just about creating clothes; it was about reviving the art of tailoring garments that are not only beautiful but also designed for comfort and movement.

A Bespoke Experience: The Giorgio Armani Bespoke service is more than just a transaction; it's an immersive journey. Highly trained staff guides customers through the process, from feeling the luxurious fabrics to selecting every detail, from lapel style to button choice. This level of personalization ensures a truly unique garment, a perfect reflection of the wearer's individuality.

Comfort Meets Style: Armani's Bespoke service doesn't sacrifice comfort for style. Customers can choose from various silhouettes, including the contemporary Soho line or the classic Wall Street line. Trousers are designed with details like pleated waistbands for ultimate comfort, ensuring the garment moves seamlessly with the body.

I realised that some of my clients wanted a unique product made especially for them. I decided to create a made-to-measure service that offers all the benefits of a tailor-made garment – unique fit, fabric, lining, buttons, and details. The service blends tradition and modernity, combining the art of tailoring with the innovation of a contemporary design studio.

Giorgio Armani

Photos courtesy of Giorgio Armani

Luxury in Every Detail: The quality of a Giorgio Armani Bespoke suit is evident in every detail. Hand stitching graces the lapels, while hidden features like natural canvas construction and meticulously chosen interfacings ensure a lightweight, breathable garment that drapes beautifully. These suits are built to last, crafted from the finest materials like vicuña and wools exceeding the softness of cashmere. For the environmentally conscious gentleman, Armani offers a selection of certified sustainable fabrics like organic cotton and linen.

A Legacy of Excellence: A growing number of high-profile individuals, from Academy Award winners to Hollywood A-listers, have chosen the exclusivity and elegance of Giorgio Armani Bespoke. Owning a Bespoke suit isn't just about acquiring a garment; it's about joining a legacy of timeless style and impeccable craftsmanship.

Beyond Bespoke: Made to Order This season, Armani expands its offerings with Made to Order (MTO). This service allows for personalization of select classic Armani pieces, like the iconic deconstructed jacket.

Experience Bespoke in Kuala Lumpur: From May 9th to 11th, discerning gentlemen in Kuala Lumpur have the opportunity to experience the Bespoke service firsthand. Visit the Giorgio Armani boutique at Lot G.47.0, PLAZA THE EXCHANGE TRX, KUALA LUMPUR, MALAYSIA to embark on your journey to becoming a true sartorial connoisseur.

In addition to classic Prince of Wales, herringbone and houndstooth, and materials seen in the Giorgio  Armani ready-to-wear collections, the wide choice of fabrics available to customers includes vicuña and  wools with a thread count that makes them finer than cashmere.

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