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Loro Piana styling up at the French Riviera

The Italian luxury label is the new Title Sponsor of the Giraglia Regatta 2024, one of the most important events in sailing.

By Style Editor

Photo courtesy of Loro Piana


Loro Piana has a long and storied history with the world of sailing. The Italian luxury brand has been a patron of the sport for generations, and their commitment continues today with their recent sponsorship of the prestigious Giraglia Regatta.

And so it makes sense that Loro Piana has further cemented its relationship with sailing by becoming the new Title Sponsor of the Giraglia Regatta, which was started in 2953 and is one of the most prestigious events in top-level sailing. The sponsorship, which sits in the same ilk as partnerships such as that between Ralph Lauren and Wimbledon or Rolex and Formula 1, reflects the Loro Piana family's passion for the sport.

The Giraglia Regatta is one of the most challenging and celebrated sailing races in the Mediterranean. It takes place each year between Saint-Tropez, France and Genoa, Italy. The race course is a demanding 243 nautical miles, and it tests the skills and seamanship of the world's best sailors.

To celebrate their sponsorship of the Giraglia Regatta, Loro Piana has launched a special edition clothing line. The collection features a range of stylish and functional sailing apparel, perfect for both on and off the water.

The Loro Piana Giraglia Regatta collection includes everything from breathable jackets and trousers to comfortable polos and shorts. The pieces are made from the finest materials, and they are designed to withstand the rigors of sailing.

In addition to their sponsorship of the Giraglia Regatta, Loro Piana has also partnered with La Réserve à la Plage beach club in Saint-Tropez. La Réserve à la Plage is a luxurious beach club that is popular with sailors and yachting enthusiasts.

The partnership between Loro Piana and La Réserve à la Plage will see the two brands collaborate on a number of events throughout the summer. These events will celebrate the world of sailing and provide guests with an opportunity to experience the Loro Piana Giraglia Regatta collection.

Loro Piana's involvement with sailing is a perfect example of the brand's commitment to luxury and heritage. The brand's association with the Giraglia Regatta and La Réserve à la Plage beach club further strengthens their position as a leading player in the world of sailing.


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