By Style Editor
Photo courtesy of Loro Piana
Loro Piana has a long and storied history with the world of sailing. The Italian luxury brand has been a patron of the sport for generations, and their commitment continues today with their recent sponsorship of the prestigious Giraglia Regatta.
And so it makes sense that Loro Piana has further cemented its relationship with sailing by becoming the new Title Sponsor of the Giraglia Regatta, which was started in 2953 and is one of the most prestigious events in top-level sailing. The sponsorship, which sits in the same ilk as partnerships such as that between Ralph Lauren and Wimbledon or Rolex and Formula 1, reflects the Loro Piana family's passion for the sport.
The Giraglia Regatta is one of the most challenging and celebrated sailing races in the Mediterranean. It takes place each year between Saint-Tropez, France and Genoa, Italy. The race course is a demanding 243 nautical miles, and it tests the skills and seamanship of the world's best sailors.