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GC Examines: Ralph Lauren Purple Label SS25 menswear collection

Called "Ralph's Riviera", the collection evokes a proprietary contradiction of rustic beauty and timeless glamour, imbued with the lasting heritage of European craftsmanship and American design for which Purple Label is synonymous.

By Style Editor

Photo courtesy of Ralph Lauren


Ralph Lauren presented his Spring 2025 Purple Label collection with an intimate presentation at the iconic Ralph Lauren Palazzo in Milan, Italy. The Spring 2025 Purple Label collection revels in the adventure of dressing and transports us to the glamorous and sun drenched “Pearl of the Riviera,” Cannes, France.

The collection: This collection continues Purple Label’s signature blend of tailoring and sportswear, unveiling a range of texture and tonality for a relaxed approach to traditional sartorial style. Bespoke prints inspired by the flora and fauna of the French Riviera accent eveningwear, ranging from a heritage silk shantung shawl collar to utility-inspired dinner jackets. A tennis and swim capsule finds inspiration in Old Hollywood stars who once frequented the coastal oasis, splitting their days between court and cocktails.

The color: Grounded in quality, authenticity, and dreams of a well-lived life, Mr. Lauren’s collection journeys to Cannes, where the vibrant hues of sand and sea inform a calming palette of white, navy, and tan.

The fabrics: Iconic silhouettes in luxurious natural fibers like cashmere and silk layer effortlessly with classic linen, reflecting the ease and optimism that Mr. Lauren has come to define for more than half a century.

View our favorite pick from Ralph Lauren Spring/Summer 2025 menswear collection in the gallery below.

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