20.03.2025

Adidas & Mercedes-AMG PETRONAS F1 Team debut first collection for fan and athlete

Adidas and the Mercedes-AMG PETRONAS F1 Team unveil their first-ever collection, blending performance sportswear with motorsport fashion. Designed for drivers, mechanics, engineers, and fans, this stylish range features high-tech apparel, footwear, and accessories built for both trackside excellence and everyday wear.

Words: Style Editor

Adidas Family’s newest addition Ahirine Ahirudin; actress, and racing enthusiast.

Photos courtesy of Adidas.

 

The worlds of high-performance motorsport and cutting-edge sportswear have collided in an unprecedented collaboration between Adidas and the Mercedes-AMG PETRONAS F1 Team.

This groundbreaking partnership unveils a collection that embodies the shared ethos of performance, excellence, and innovation, setting the stage for a new era in motorsport fashion.

For 75 years, Adidas has been at the forefront of athletic innovation, meticulously crafting apparel and footwear that push the boundaries of performance. Now, that expertise is being channeled into the fast-paced world of Formula 1, where split-second decisions and peak physicality define success. The debut collection seamlessly blends sport-first design with lifestyle aesthetics, offering an elevated look both on and off the track.

The new Adidas & MERCEDES-AMG F1 Team collection.

 

A Revolution in Motorsport Apparel

Adidas’ design philosophy reimagines the codes of sportswear for the high-intensity environment of Formula 1. Engineered for performance and style, the collection leverages cutting-edge materials and precision tailoring to support every member of the Mercedes-AMG PETRONAS F1 Team, from drivers to mechanics and engineers.

The collection, in black, white, and signature teal, supports drivers, mechanics, and engineers with high-performance materials tailored for peak efficiency.

 

A central design narrative of black, white, and the team’s signature teal unites the collection, creating a distinct yet timeless aesthetic. The range features a comprehensive line-up for one of the leading teams in motorsport, including: -

● Driver wear: Pinnacle to the collection, is the paddock wear created for Mercedes-AMG PETRONAS F1 Team drivers, George Russell and Kimi Antonelli – which bring sport-first, performance cuts to the paddock. Recoding drivers as the athletes that they are, this product launches in a lightweight fabric made with AEROREADY technology, to support athletes to stay calm and focused in moments of pressure.

● Mechanics: Recognising the physicality of the role, adidas and the Mercedes-AMG PETRONAS F1 Team aimed to create products that offer durability when working on machinery, flexibility when maneuvering at pace and the ability to keep the athletes cool under pressure in a range of climates. This is reflected in the details of the mechanics tops, with a cut tailored to provide mobility, a lightweight fabric, and the addition of reflective details to the front and back.

● Engineers: For the role which can make or break wins in key moments, the range fuses lifestyle cues and performance technologies with traditional cuts synonymous with these team architects. A hero piece crafted for the engineers is the lightweight, technical polo top, created with breathable materials to replace the classic white shirt.

 ● Fanwear: To unite the motorsport community with the Mercedes-AMG PETRONAS F1 Team, additional fanwear and driver fanwear collections are unveiled, providing this passionate fanbase with a multitude of ways to style their support for the team.

Fusing influences of streetwear with motorsport culture, the collection includes loungewear, hoodies, tops and t-shirts, with additional driver-specific fanwear coming later this year.

The new Adidas & MERCEDES-AMG F1 Team collection.

 

A New Era in Motorsport Fashion

With this debut collection, Adidas and the Mercedes-AMG PETRONAS F1 Team are redefining the intersection of sport, style, and technology. This collaboration is more than just apparel—it’s a statement of excellence, a tribute to athleticism, and a bold step forward in motorsport fashion. Whether on the track, in the paddock, or in the streets, this collection cements the connection between the speed of Formula 1 and the cutting-edge design of Adidas, ensuring that both athletes and fans alike can wear their passion with pride.

Adidas & MERCEDES-AMG PETRONAS F1 Team Collection Fashion Showcase

Showcase of the adidas & MERCEDES-AMG PETRONAS F1 Team collection featuring Ahirine Ahirudin [fourth from left].

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