14.09.2025
Why the new elites from China must reclaim its aristocratic and noble heritage
Explore how the modern China’s emerging aristocracy is seeking to restore the elitism, cultural and hereditary traditions erased during the Cultural Revolution.

China's actress and singer Yang Zi was tapped by Valentino to represent the brand. Photo: Valentino
Words: Raja Izz
Editorial Disclaimer
This article presents a provocative perspective on elite culture and social hierarchy in contemporary China. The views expressed represent one viewpoint in an ongoing debate about meritocracy, heritage, and social mobility. While we value diverse intellectual discourse, readers should note that the arguments presented - particularly regarding inherited privilege and aristocratic values - may not reflect contemporary democratic principles or social equity considerations.
The editorial team encourages readers to engage critically with these ideas and consider multiple perspectives on questions of leadership, social structure, and cultural heritage in modern society.
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A month ago, I witnessed a new premium China's EV launch at one of Kuala Lumpur’s historical landmarks. What surprised me was not the car’s design or its technological innovation, but the ethos that the Chinese brought with it: elegance.
The word elegance was invoked four times in conversation, underscoring the dramatic shift in China’s ambition - from the masses to cultivated distinction, a reflection of how the new generation is reclaiming sophistication.
That moment fueled my curiosity to research China’s emerging elite, which led me to discover the honorable Mr. Chan Kung's (ANBOUND Chief Researcher and one of China’s renowned experts in information analysis) essay on China's new elites.
Mr. Chan Kung's recent essay on China's new elites, while thoughtful in its attempt to define contemporary leadership, fundamentally misunderstands the nature of true distinction. In dismissing bloodline and heritage as determinants of elite status, he inadvertently affirms the very legacy that Mao Zedong inflicted upon China's "Four Olds" - Old Ideas, Old Culture, Old Habits, and Old Customs - a destruction on royal and noble heritage so complete that the new China's elites now find themselves orphaned from their own identity and aristocratic legacy.
