30.04.2025

The car colour most men fear... But George Russell drives like he woke up in a navy suit

F1 star George Russell skips the usual red or black and chooses navy blue for his $4.2 million Mercedes-AMG ONE — a quiet, confident power move that screams taste, not attention.

Words: Ned, Motoring Writer

Photos courtesy of: @georgerussell63

 

While most men treat car colours the way they treat sock choices — black, white, or meh - George Russell just pulled up to Monaco in a $4.2 million hypercar... painted in navy blue.

That's right. Navy. The colour of spreadsheets, dinner jackets, and decisions made with frightening levels of taste. This isn't just any car. It's the Mercedes-AMG ONE, a street-legal Formula 1 car with more hybrid wizardry than Hogwarts and an engine that probably yells "FOR MERCEDES!" every time you tap the throttle. Only 275 exist. And yet, in a world full of red Ferraris and black Lambos, George went full Savile Row on us. And good Lord, it works.

"MY DREAM CAR!!!"

Russell declared, presumably while resisting the urge to burst into song. "It's been a dream since 2017. The engine is from the first Merc F1 car I ever drove. What a beast!" Indeed. It's the kind of beast that goes from 0 to 200 km/h faster than you can explain what DRS is to your date. It flexes active aero, 1,063 horsepower, and a hybrid heart straight from the W06 - the car that taught George how to say "excuse me" while lapping someone at 320 km/h. But beneath the engineering bravado, there's something even more daring: the colour.

Photo credit: @georgerussell63

 

Not silver. Not red. Not even a madman's matte black. No, George chose navy - the colour of boarding school, Oxford libraries, and men who iron their pocket squares.

Why Navy? Why Not?

Most cars sold today are white, black, or grey. They're safe. They whisper, "I have nothing to prove, nor do I wish to." Navy, on the other hand, quietly sips espresso at a corner café while reading Proust in the original French. It's the colour that doesn't chase the spotlight, because it is the spotlight — for those who can see it. From Porsche's Gentian Blue to BMW's Tanzanite, navy is the shade of men who prefer tailored silence over vulgar noise. And George Russell, with his IWC on wrist and Monaco breeze in hair, has just told the world: "Yes, my car has 1,000 horses. No, it doesn't need to wear neon."

Photo credit: @georgerussell63

 

The Gentleman's Flex

To own a navy AMG ONE is not merely a flex. It's a gentleman's wink from across the pit lane. And George isn't alone - the AMG ONE owner's club includes Lewis Hamilton (he bought two, one for his dad because filial piety is sexy), Rosberg, Bottas, Coulthard… in short, the MI6 of motorsport royalty. Russell's already enviable garage - featuring a 1970 280 SL and enough AMGs to qualify for a parade - just found its crown jewel. Yet somehow, it's not the car's 1,000-horse stampede that shocks us. It's that blue. That delicious, daring, devilishly discreet blue.

George is wearing a one-of-one custom IWC Ingenieur Ceramic with a blue dial.

Photo credit: @georgerussell63


Quiet Power Is Still Power

Navy doesn't scream. It whispers, "I own five watches that all tell the same time, and none of them were bought on a discount." In colour psychology, navy signifies confidence, composure, and class - everything a gentleman aspires to be… or at least pretends to be on LinkedIn. So the next time you're configuring your dream machine and hovering over "black metallic," take a George Russell pause. Ask yourself: what would a man who eats carbon fibre for breakfast choose? Because sometimes the boldest move isn't burnt orange or lime green. Sometimes, it's the colour of legacy. Of control. Of a man who knows he's arrived.

Navy isn't boring. It's just got better things to do.

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