16.06.2024

ExxonMobil Celebrates 50 Years of Mobil 1™ with Exciting Initiatives and Iconic Liveries

With this iconic brand, ExxonMobil is excited to continue shaping the future of engine protection and performance.

By Lifestyle Editor

Photos courtesy of ExxonMobil

ExxonMobil marks the 50th anniversary of Mobil 1™ motor oil with a series of thrilling initiatives spanning motorsports, partnerships, and virtual reality. This celebration highlights the brand’s rich legacy and its promising future. Throughout the 2024 motorsports season, more than 40 specially-designed, iconic liveries will grace the tracks, showcasing the golden anniversary in style.

These distinctive liveries will be featured on cars from various teams and OEMs, with more added as the season progresses. The following race series will prominently display the 50th anniversary liveries and iconography:

Oracle Red Bull Racing (Formula 1)
Stewart-Haas Racing (NASCAR Cup Series)
23XI Racing (NASCAR Cup Series)
Tony Stewart Racing (NHRA)
Red Bull KTM (MotoGP)
Porsche Penske Motorsport (WEC and IMSA)
TAG Heuer Porsche Formula E Team (Formula E)
Mobil 1 Porsche SuperCup

Each unique paint scheme embodies the spirit of the Mobil 1 brand and underscores its dedication to fostering meaningful track-to-road relationships, a core principle of the brand. Mobil 1 motor oils, renowned as the first full synthetic automotive motor oil, have long been the preferred choice for top-tier race teams competing in the world's most demanding motorsports series.

From its inception 50 years ago, Mobil 1 motor oil has consistently set the standard for quality and performance and will continue to improve and excel for the next 50 years. Anyone with any knowledge of the automotive space or racing knows how iconic this brand has been and will be.

Laura Bustard, Mobil 1 Global Brand Manager

The 50-year journey of the Mobil 1 brand is a testament to ExxonMobil’s commitment to pushing boundaries, performance, and sustainability. Mobil 1 is the trusted choice for leading automakers, professional racers, and millions of drivers worldwide. Its advanced oil formulations provide unmatched protection against engine wear, extending engine life and reducing maintenance costs. ExxonMobil looks forward to continuing to shape the future of engine protection and performance with this iconic brand.

To further commemorate this milestone, fans can watch a short film featuring former Formula 1 racer and Oracle Red Bull Racing ambassador, David Coulthard. The film, which highlights the Mobil 1 brand’s evolution, collaborations, and achievements, is available for viewing below.

Having become High-Performance Partner of The Derby Festival last summer, we are delighted to now extend our partnership with The Jockey Club. The sport of horseracing provides Aston Martin with exceptional opportunities to showcase our products to a discerning luxury audience and engage our loyal customer community at some of the UK's most prestigious events. As a brand with a century-long bloodline of iconic models and thrilling horsepower at the heart of our products, we see great synergies with this incredible sport. We look forward to working with The Jockey Club to tell our story, commencing with the Cheltenham Festival in March, through to the Epsom Derby Festival in June, where we are delighted to return as the title sponsor of the Aston Martin Dash, the world's fastest horse race over five furlongs.

Oliver Turner, Regional President of Aston Martin in the UK and South Africa

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