18.07.2024

Aston Martin celebrates 60th anniversary of Goldfinger with 007-inspired secret experience

House of Q by Aston Martin opens in Burlington Arcade, London, celebrating 60 years of Goldfinger – the first James Bond film to feature the iconic DB5.

By Motoring Editor

Photos courtesy of Aston Martin

Imagine yourself a distinguished gentleman, a connoisseur of the finer things. You've traversed the globe, perhaps even shaken hands with a fellow sophisticate named Bond, James Bond. Now, a clandestine invitation arrives, hinting at a hidden gem in the heart of London.

Delve into Burlington Arcade, a haven of luxury since 1819. But on this occasion, bypass the usual delights of watches and cashmere. A discreet newsstand awaits, a gateway to a world both sophisticated and thrilling.

Uncover the secret entrance, and a transformation unfolds. You're transported to The House of Q by Aston Martin, a pop-up experience celebrating the 60-year union between Britain's most coveted car marque and the world's most celebrated secret agent.

Indulge in a flute of Champagne Bollinger within a sophisticated speakeasy. Technical drawings and parts from the iconic DB5 – the very car that cemented Aston Martin's status symbol legend – adorn the walls. Sketches and schematics whisper tales of Bond's most ingenious gadgets, courtesy of the archives of both Aston Martin and EON Productions. A top-secret Q Branch briefcase rests nearby, perhaps even hinting at a future automotive marvel for the discerning eye.

The DB5, a name synonymous with elegance and power, needs no introduction. This is the car that graced the silver screen in 1964's Goldfinger, forever etching its place in cinematic history. At The House of Q, immerse yourself in this legacy. Original scripts, film posters, and captivating set photography bring the Bond universe to life. The very air thrums with the iconic sounds of Bond scores, courtesy of Bowers & Wilkins, a brand as synonymous with 007 as the Walther PPK.

But the experience transcends mere nostalgia. Ascend the stairs and discover the Configurator Lab. Here, collaborate with Aston Martin design experts to craft your own automotive masterpiece. The thrill of crafting the perfect Aston Martin, a worthy chariot for any modern-day gentleman, awaits.

The House of Q by Aston Martin is a fleeting experience, a pop-up residing within Burlington Arcade from July 18th to August 4th. It's an opportunity to celebrate a timeless partnership, a chance to brush shoulders with automotive and cinematic legends.

So, don your finest threads, adjust your cufflinks, and embark on a secret mission to Burlington Arcade. The House of Q awaits, a haven for discerning gentlemen and a celebration of a legacy that continues to enthrall.

Having become High-Performance Partner of The Derby Festival last summer, we are delighted to now extend our partnership with The Jockey Club. The sport of horseracing provides Aston Martin with exceptional opportunities to showcase our products to a discerning luxury audience and engage our loyal customer community at some of the UK's most prestigious events. As a brand with a century-long bloodline of iconic models and thrilling horsepower at the heart of our products, we see great synergies with this incredible sport. We look forward to working with The Jockey Club to tell our story, commencing with the Cheltenham Festival in March, through to the Epsom Derby Festival in June, where we are delighted to return as the title sponsor of the Aston Martin Dash, the world's fastest horse race over five furlongs.

Oliver Turner, Regional President of Aston Martin in the UK and South Africa

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