03.02.2025
What "Old Money" taught me about true luxury
Discover the quiet signals of true luxury and sophistication. Learn the difference between old money and new money values, from quality craftsmanship to understated elegance.

Words: Alex Harrington
Photos courtesy of My Lake Como Wedding.
In 2017, I started ghostwriting for luxury clients. Not because I dreamed of writing product descriptions, but because I was fascinated by a world I couldn’t access. I’d always appreciated quality, had decent taste, but there was this whole realm of unspoken rules and knowledge I couldn’t quite crack.
My education in true luxury began slowly. Writing for high-end real estate, I noticed how certain properties were described differently. Not the obvious things – square footage or ocean views – but subtle details about morning light, about how spaces had hosted generations of quiet conversations.
