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20.01.2023

Lin Shiao Tung Jewellery Brings Luxury To The Heart of KL

The Taiwanese jewellery designer’s eponymous brand inaugurates its newest and first Malaysian store in Kuala Lumpur .

By Lifestyle Editor 

Lin Shiao Tung Jewellery, a Taiwanese eponymous jewellery brand, has made its grand debut in Southeast Asia with its first overseas outlet right in the heart of Bukit Bintang, Kuala Lumpur. The outlet is currently housed within the Eslite Spectrum (誠品生活) bookstore, fashioned as the latest creative cultural venue in town.

Inspired by cultural affinity and delicate jewellery art, Lin Shiao Tung jewellery invites all to discover his unique collections and let the brand translate one’s story into fine customisable pieces of jewellery.

With the long-awaited debut of a physical store in Kuala Lumpur, Lin Shiao Tung marks the brand’s continuous refinement in jewellery artistry for 23 years. The store houses Lin’s classic series, including ‘Artistic Abstraction Series (意境藝術)’, ‘Contemporary Design Series (當代設計)’ and ‘Content With My Jade Series (隨玉而安)’. Also, the outlet will feature some of the most sought-after masterpieces of Lin, including ‘Eric Jade Bear (陪伴⽟熊), ‘Messenger of Happiness (幸福青⿃)’, ‘Gemini Star (双子星)’, ‘My Rose (我的玫瑰)’, etc.

From left to right: Gemini Earrings from Contemporary Design Series; Eric Jade Bear with Star set chain from the Content with My Jade Series, Gemini Earrings from Contemporary Design Series; Eric Jade Bear with Star set chain from the Content with My Jade Series.

Lin Shiao Tung's latest outlet in Kuala Lumpur is the perfect reflection of its elegance as well as a true ode to modern simplicity. Subtle yet sophisticated, the outlet is designed with a contemporary twist which can be seen in the minimal lines embellished throughout the store.

Lin Shiao Tung, Founder and Chief Jewellery Designer of the eponymous jewellery brand humbly shares, “Everyone has a story worth telling, and it is within the precious gemstones and intricate designs that make up the meaning of a jewellery. It doesn’t only complement its wearer, but also represents the person and defines their true selves. Coming to Malaysia is not just a big step in my career, but also a period of venturing into the exciting unknown. Malaysia is a hub of multiculturalism and I wish that with this new outlet, my work and the philosophy that I incorporate into my pieces will continue to be an inspiration for the diverse local clientele.”

Lin started his jewellery design career in 1990 and the Lin Shiao Tung Jewellery brand was established in 2000. Over the years, Lin has won numerous international awards and recognition. He was the first jewellery designer to receive the National Invention Award from Taiwan Intellectual Property Office (TIPO); not once, but twice.

Lin Shiao Tung is also chosen as one of the forecasting jewellery trends on TRENDBOOK. As the co-designer of the World Gold Council and the De Beers, Lin has the honour to design the glory brooch for the winning actors and actresses of the prestigious Golden Horse Awards for three consecutive times.

Lin believes that every piece of jewellery is born to memorise certain key moments in life. Therefore, a jewellery store is where deep affection lies. This Kuala Lumpur outlet is no exception to this philosophy, it is designed as a warm place to convey the real essence and story behind jewellery art.

The Taiwanese jewellery designer presents his brand as a fusion of different cultural elements, blending his eastern heritage with a tinge of other cultures' sensibility, paving the foundation of the global prominence of his latest and most popular jade jewellery collection.

On top of that, Lin Shiao Tung Jewellery currently holds the largest number of design patents among all jewellery brands in Taiwan. By owning its own jewellery workshop, Lin takes pride in the fact that all of Lin Shiao Tung’s jewellery are handcrafted with meticulous craftsmanship with high levels of quality. With an unrelenting desire for perfection, Lin can monitor every step of the jewellery crafting process and fine-tune his creations to illustrate his vision. From his sculpture vision to three-dimensional jewellery with precious stones and metals, each creation of Lin is created with expertise, exceptional artistic approach, remarkable craftsmanship as well as his innate brilliance.

Currently, Lin Shiao Tung Jewellery has 12 physical outlets in Taiwan, Hong Kong, Suzhou, Shenzhen, Chongqing and Chengdu. With the brand expansion, Lin Shiao Tung Jewellery is now the Asian jewellery designer brand with the most physical stores.

For Him Collection

From left to right: Gentleman's Ring, Gentleman's Bracelet, Pentium Ring, Sunrise Ring 

About Lin Shiao Tung

“Every piece of jewellery is born to memorise certain key moments in life.”

BRAND STORY

For Holly Golightly, played by Audrey Hepburn in the movie 'Breakfast at Tiffany's', the jewellery store is a place where ‘nothing bad could ever happen’. Jewellery stores are representative of what Holly believes happiness can be. As a jewellery designer, Lin Shiao Tung believes a jewellery store is where deep affection lies.

Affection is the Real Essence of Jewellery Art

Lin Shiao Tung believes that every piece of jewellery is created to portray the delicate affection and sentimentality of life. Every jewellery creation of Lin is uniquely imbued with his emotion, cultural background, stories, memories and nostalgia. Lin presents his brand as a fusion of different cultural elements, blending his eastern heritage with a tinge of other cultures' sensibility, paving the foundation of the global prominence of his jewellery collection.

“Every piece of jewellery is born to memorise certain key moments in life,” Lin stated, his deep affection is rooted in the soul of his brand.

Dedication to Originality in Design

Harnessing its dedication to originality in design, Lin takes pride in the fact that all of Lin Shiao Tung’s jewelleries are handcrafted with meticulous craftsmanship and highest level of quality in his brand-own workshop. From two-dimensional vision in his hand-drawn sketches to three-dimensional jewelleries, Lin monitors every step of the jewellery crafting process and fine-tunes his creations to illustrate his vision. Each creation of Lin is created with expertise, exceptional artistic approach, remarkable craftsmanship as well as his innate brilliance.

In 2013, Lin was the first jewellery designer to receive the National Invention Award from Taiwan Intellectual Property Office (TIPO). Lin Shiao Tung Jewellery currently holds eight design patents, enabling a more innovative creative expression by Lin.

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