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02.09.2024

Aman appoints Novac Djokovic in an exclusive partnership to enhance its wellness offering

Aman partners with tennis legend Novak Djokovic to enhance its holistic wellness experience. Discover exclusive retreats, programs, and innovations designed to nurture mind, body, and spirit for the discerning gentleman.

By Lifestyle Editor

Picture courtesy of Aman.

 

For the discerning leisured gentleman, Aman continues to pioneer the wellness industry, offering an unparalleled holistic experience designed to nurture the mind, body, and spirit. Rooted in the principles of peace and privacy, and enriched by local healing traditions, Aman’s approach to wellness is both timeless and ever-evolving. In a remarkable new chapter, Aman proudly introduces one of the most celebrated athletes in history, Novak Djokovic, as its first Global Wellness Advisor.

(1) Amanjiwo, Indonesia

(2) Amanruya, Turkey

This multi-year partnership with Djokovic is set to elevate Aman’s wellness offerings to new heights. With decades of success under his belt, Djokovic will contribute his expertise to exclusive programs and events that draw on his profound understanding of mental and physical well-being, honed both on and off the tennis court. Additionally, he will collaborate with Aman Essentials, focusing on future product development and extensions that enhance the brand’s wellness portfolio.

Djokovic, the winner of the most Grand Slam titles in men’s tennis history, is not just an athlete but a global icon. His relentless pursuit of excellence, unmatched mental resilience, and extraordinary skill have made him a legend in the world of sports. As the world record holder for the longest time spent as World Number 1, Djokovic's impact goes far beyond the tennis court. His dedication to fitness, innovative training methods, and strategic brilliance have inspired athletes around the globe, bringing a new dimension to the game. His recent achievement of a career 'Golden Slam,' crowned by winning the Olympic Gold Medal at the Paris 2024 Games, further cements his legacy.

Aman’s collaboration with Djokovic will unfold progressively, with early initiatives spanning across the brand’s prestigious properties. Planned offerings include exclusive events for Aman Club and Residence owners, annual wellness retreats, and specially curated programs available to guests throughout the year.

Djokovic’s philosophy aligns seamlessly with Aman’s commitment to wellness and longevity. His resilience and adaptability have kept him at the pinnacle of tennis for over a decade, making him a natural fit for this partnership.

To compete at the highest level over an extended period requires more than just skill,” Djokovic remarked. “I’ve developed a comprehensive daily wellness routine that integrates mental health, nutrition, and fitness, enabling me to achieve sustained success on the global stage and in my personal life. Sharing these insights with Aman’s guests will be both an honor and a pleasure.”

This partnership follows the successful appointment of Maria Sharapova as an Aman Global Wellness Ambassador in 2023, marking another convergence of leading voices in Aman’s wellness domain. Sharapova will host "Building Resilience: A Maria Sharapova Retreat" at Amanzoe in Greece from 23-26 September, while her exclusive half-day "Strength and Recovery" program is currently available at Aman New York’s daily spa offerings.

Further details on Aman’s expanding wellness programming will be revealed in due course, promising even more opportunities for the refined gentleman to indulge in the ultimate luxury of well-being.

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