01.04.2023

Rosa Alpina: The Next Chapter

The transformation of Rosa Alpina will include a careful consideration of the exquisite natural environment surrounding the property.

By Lifestyle Editor

Since its opening in 1939, Rosa Alpina has provided an unparalleled base in the charming village of San Cassiano for exploring Italy’s majestic Unesco-protected Dolomites. From today, the serene mountain retreat undergoes an extensive refurbishment to usher in a new era for the illustrious property and is temporarily closed. Reopening for the 2024/5 winter season, the hotel will emerge as a fully-fledged Aman.

The refurbishment of Rosa Alpina will be overseen by long-time Aman collaborator Jean-Michel Gathy of Denniston Architects who most recently masterminded the monumental transformation of the Crown Building to become Aman New York. The redesign will include a complete remodelling of all guestrooms. With an emphasis on space, the current 52 rooms and suites will be reduced to just 50, each varying in size and layout. Two 150-square-metre Presidential Suites will form the most spacious room category, alongside the existing 280-square-metre Chalet Zeno, a private refuge accommodating up to six guests.

Architectural enhancements to the exterior of the hotel and interior communal areas will allow for a more diverse and extensive culinary offering, with the addition of private dining spaces for intimate celebrations. The refined gastronomy will draw upon the hotel’s rich culinary heritage, providing a variety of options, from informal alfresco fondues to exquisite fine dining multi-course feasts. The wellness offering will be extended to almost double the original size and reconfigured to incorporate an outdoor swimming pool and jacuzzi, as well as a meticulously curated treatment menu to complement the new facilities. Families will be catered to with a specially designed activity centre offering experiences for all ages.

As the hotel embarks on this next chapter, the Pizzinini family will remain firmly at the helm having presided over Rosa Alpina for three generations. The long-term partnership with Aman, agreed in November 2020, sees the family unite with the brand’s philosophy of intuitive service, and a home-away-from-home experience which is peerless in every way. Each newly designed space will be shaped to enhance every stay, improving the flow of service for the operations team, with the aim of delivering an experience that exceeds all expectations.

Aman has long held a harmonious relationship with the destinations it inhabits, 15 of which are located within or close to Unesco-recognised sites. In keeping with this ethos, the transformation of Rosa Alpina will include a careful consideration of the exquisite natural environment surrounding the property. Once reopened, as a fully branded Aman, the hotel will continue to act as a springboard into its spectacular setting. Providing privileged access to over 1,200 kilometers of slopes in the winter and, during the warmer months, an array of thrilling outdoor adventures via foot, bike or by climbing, each experience is immersed in the destination.

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