07.06.2025

COLDCHELLA: Malaysia’s first ice bath & music festival

Discover COLDCHELLA, Malaysia’s pioneering ice bath and music festival hosted by BABEL. A sophisticated wellness experience blending resilience, recovery, and rooftop revelry for the modern gentleman.

Words: Wan Shah

Photos courtesy of BABEL.fit

 

The modern gentleman understands that true sophistication extends beyond the boardroom—it's about mastering the art of recovery and renewal.

This understanding has never been more relevant than at COLDCHELLA, Malaysia's inaugural music and ice bath festival, where discerning men can experience the cutting edge of experiential wellness.

Hosted by BABEL, Malaysia's premier lifestyle destination, COLDCHELLA represents more than a wellness trend—it's a cultural shift toward intentional living. While Los Angeles coffee meetups and New York's Othership sauna parties have captured international attention, Malaysia now stakes its claim in the global wellness movement with an event that seamlessly blends intensity with sophistication.

The Centerpiece Experience

At the festival's core lies a record-breaking 200,000-liter communal ice bath—Malaysia's largest—integrated into BABEL TTDI's rooftop saltwater infinity pool. Loaded with 100 tonnes of ice (equivalent to 20,000 convenience store bags), this isn't merely about the shock of cold water; it's about embracing discomfort as a pathway to resilience.

The ritual extends beyond the plunge. As participants emerge from the ice, the rooftop transforms into an elevated soundscape where DJs curate sunset sessions against Kuala Lumpur's skyline—a sophisticated conclusion to an intense beginning.

Beyond the Plunge

COLDCHELLA offers a carefully curated ecosystem of experiences designed for the modern gentleman's holistic approach to wellness:

Movement & Performance: From Viva Dance Team's dynamic sessions to Pickle Park's mini pickleball experience, physical engagement takes center stage. Technogym provides comprehensive body and fitness assessments, ensuring participants understand their baseline performance metrics.

Recovery & Restoration: SweatSpa's infrared sauna experience complements the cold therapy, while Thai Odyssey delivers targeted shoulder massage sessions. The beauty and recovery lounge features Paloma's Guasha therapy and Lumi's skin consultation services—acknowledging that modern masculinity embraces comprehensive self-care.

Culinary Excellence: The F&B park showcases Kenny Hills Bakers' artisanal pastries, La Juiceria's cold-pressed offerings, and Joloko's bold tropical BBQ. Licky Chan provides artisanal ice creams, while Eternal Wellness offers instant health screenings for blood sugar, blood pressure, and oxygen saturation.

Sophisticated Refreshment: The boozy balance section features Rise's anti-hangover hydration shots, Tap Tap's mobile craft bar, Heineken's premium lounge, and Perrier-Jouët's champagne garden—proving that wellness and refined indulgence can coexist.

The Philosophy Behind the Experience

COLDCHELLA reflects founder Boon Tan's eight-year journey researching aging science through personal transformation. His evolution from peak performance through burnout to renewed vitality shaped BABEL's comprehensive wellness philosophy—one that recognizes longevity as the ultimate luxury.

This vision extends to BABEL's new Under-30 Membership, offering nine monthly visits, six group classes (including two Pilates sessions), and community access for RM180 monthly. It's a strategic investment in making longevity accessible to Malaysia's next generation of leaders.

The Verdict

For the discerning gentleman, COLDCHELLA represents more than a weekend event—it's an introduction to a lifestyle that prioritizes performance, recovery, and community. In an era where success is measured not just by achievement but by sustainability, this festival offers a blueprint for thriving in both business and life.

About the Author

Wan Shah, Liaison

A discerning traveller, leisure connoisseur, and avid golfer, Wan brings a cultivated eye to the world of refined living. With a penchant for uncovering destinations that blend comfort with character, he documents experiences that reflect the lifestyle of the modern gentleman.

Whether testing the greens at exclusive golf courses or enjoying the warm hospitality of hotels, his writing is grounded in appreciation for thoughtful details, elevated service, and quiet luxury. Through his features on GC, he invites readers to embrace a world where travel becomes ritual, leisure is an art, and every journey is worth savoring.

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