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15.01.2025

The New Crown Jewel of Bangsar: Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar

Discover Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar, a RM450 million mixed-use development blending City Motors Group's automotive legacy with modern luxury and sustainable living in the heart of Kuala Lumpur.

By Lifestyle Editor

The main guests of the evening share an exuberant “thumbs-up”, as they officially pose for the grand opening of Menara Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar.

From left to right:

- Mr Patrick Finn, VP of Development for IHG Southeast Asia and Korea

- Mr Foo Yit Loong, Director of City Motors Group

- ⁠Mr Foo Yit Tung, Executive Director of City Motors Group

- YB Tuan Ahmad Fahmi bin Mohamed Fadzil, Minister of Communications

- ⁠Dato’ Dr Foo Wan Kien, Chairman and Founder of City Motors Group

- ⁠Mr Terence Chia, CEO of City Motors Group

- ⁠Mrs Lim Sook Tee, Director of City Motor Group

- ⁠Mr Timothy Wong, General Manager of Holiday Inn Kuala Lumpur Bangsar

Photos courtesy of City Motors Group.

 

In the pulsating heart of Kuala Lumpur's most sophisticated district, a new landmark rises that perfectly embodies the evolution of a storied automotive empire. City Motors Group, once renowned as the world's leading Alfa Romeo dealer, has transformed its legacy of Italian excellence into a groundbreaking mixed-use development that's redefining luxury living in Malaysia's capital.

Hotel exterior opening.

The newly unveiled Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar stand as testament to this evolution – a RM450 million masterpiece that marries the group's heritage of precision engineering with contemporary sustainable design. The development's grand opening on January 10th, 2025, wasn't just a celebration; it was a statement of intent for the future of urban living.

"This isn't just another luxury development," explains Terence Chia, CEO of City Motors Group. "It's our vision of how legacy meets innovation – where the precision and elegance that defined our automotive roots now shapes the way people live, work, and connect."

The 42-storey tower rises like a modernist sculpture against the Bangsar skyline, but it's what's inside that truly impresses. The low-density development houses meticulously crafted serviced apartments where every detail speaks of thoughtful design – from the abundance of natural light to the integration of smart home features. The property has already garnered international recognition, claiming top honors for eco-friendly development at both the PropertyGuru Malaysia and Asia Property Awards 2024.

But perhaps what sets Alfa Bangsar apart is its commitment to sustainable living. In an age where environmental consciousness is no longer optional, the development leads with future-forward features: verdant green spaces that create urban oases, a state-of-the-art multi-rack parking system that maximizes space efficiency, and EV charging stations that anticipate the inevitable shift toward electric mobility.

Holiday Inn Kuala Lumpur Bangsar.

 

The crown jewel of this development is the Holiday Inn Kuala Lumpur Bangsar, a sophisticated reimagining of the familiar hotel brand. With 220 rooms and suites, the hotel breaks away from conventional business hotel designs, featuring an innovative Open Lobby Lounge that blurs the lines between work and social spaces – a nod to the changing nature of modern work and travel.

The hotel's amenities read like a wishlist for the modern traveler: a grand Podium ballroom that can host up to 600 guests, five versatile meeting rooms for business gatherings, and dining options that range from the all-day Clover restaurant to the casual chic Pitstop Lobby Lounge. An outdoor pool offers stunning views of the Kuala Lumpur skyline, while a 24-hour fitness center caters to guests' wellness needs around the clock.

Photo 1 - The ribbon-cutting ceremony to officially launch the grand opening of Menara Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar.

Photo 2 - YB Tuan Ahmad Fahmi bin Mohamed Fadzil, Minister of Communications, addressing guests in attendance at the grand opening dinner ceremony.

Photo 3 - Dato’ Dr. Foo Wan Kien, Chairman of City Motors Group, giving his opening speech at the grand opening ceremony of Menara Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar.

Photo 4 - Mr Timothy Wong, General Manager of Holiday Inn Kuala Lumpur, sharing his excitement on the opening of Holiday Inn Kuala Lumpur Bangsar.

 

The development's grand opening ceremony captured the essence of Malaysian hospitality and tradition, beginning with a vibrant lion dance procession that wound its way through Jalan Tandok, accompanied by the auspicious crack of firecrackers. The evening culminated in an elegant gala dinner attended by distinguished guests, including YB Tuan Ahmad Fahmi bin Mohamed Fadzil, Minister of Communications and Lembah Pantai Member of Parliament, who officially inaugurated the development. Other notable dignitaries, including Tan Sri Dato' Seri DiRaja Mohammad Tajol Rosli, former Chief Minister of Perak, along with distinguished media representatives, industry leaders, and key guests, were also present to mark this historic event.

For City Motors Group, this development represents more than just a diversification of their portfolio – it's a bridge between their illustrious past and a sustainable future. Founded in 1965, the group has transformed from an automotive distributor into a multi-faceted enterprise spanning Malaysia, Singapore, and Hong Kong. Alfa Bangsar stands as their boldest statement yet: that the same commitment to excellence that once sold the world's finest automobiles can create spaces where communities thrive.

As Bangsar continues to evolve as one of Kuala Lumpur's most desirable neighborhoods, Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar are poised to become more than just landmarks – they're set to become the new standard for sustainable luxury living in Southeast Asia's rapidly growing urban landscape.

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