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By Lifestyle Editor
The Chamber has officially launched its first flagship connoisseur’s store with over 1,000 labels - the widest collection in the country for the most discerning palates at The Starhill today.
Conceptualised to be a library of the finest tastes from breweries, distilleries, vineyards and cigarmakers around the world, The Chamber’s specially curated and exclusive selection is housed in a 4,600 sq ft space.
At the launch, The Chamber’s CEO, Justin Lim said apart from their large collections, The Chamber is differentiated from other outlets in that it is staffed by a trained team of bartenders, sommeliers and mixologists, who will focus on delivering bespoke experiences for all its customers.
Lim explained that he had established The Chamber to make connoisseurship accessible to all, with selections from The Chamber made available both online and in its stores.
To start them on their personalised journey to connoisseurship, every patron of The Chamber, either on its online platform or its stores, will be automatically entitled to become a privileged member of The Chamber.
He added, “The Chamber’s purpose statement, ‘Good Spirits, Good Company,’ is a representation of our mission to provide the highest quality products and services with a focus on delivering personalised experiences for all those who choose to sojourn with us. We aim to open 13 stores nationwide within the next couple of years.”
Discover Exclusive Collections and Rare Editions
The Chamber’s flagship store at The Starhill will feature over 1,000 labels for every patron’s browsing pleasure, including Old World and New World fine wines, notably rare collections from the prestigious Premier Grand Cru ranked wine estates of Château Margaux and Château Cheval Blanc in Bordeaux.
Cognac lovers will find Remy Martin’s coveted Louis XIII, which comprises a blend of 1,200 eaux-de-vie between 40-100 years old, aged in oak barrels that are several hundred years old, and Hennessy’s Hennessy Richard and Hennessy Paradis.
Whiskey enthusiasts will be able to discover the works of art from Scottish distilleries, The Macallan, Dalmore and The Balvenie at The Chamber, while sake lovers will be able to find collections from the mysterious cult sake brand Juyondai at The Chamber as well as the Dassai Collection. Also available are the highly sought after Dom Perignon vintage champagnes and Krug Champagne.
Malaysia’s First Hennessy Hands Experience
The Chamber’s flagship store in The Starhill will also house the first Hennessy Hands workshop, a new concept first launched last year by the cognac-maker to bring its rich savoir-faire to life, paying tribute to the legacy and craftmanship that Hennessy has been cultivating for generations.
At the workshop, patrons will be able to customise their bottles and engrave their initials in silver, gold or bronze in a style of their choice, and choose a feature accessory (clip or strip) in a colour that best suits them - beige, brown, red, or grey. The personalised accessories will then be fitted over the bottles, reminiscent of the art of barrel-making and by the wooden hoops encircling the cognac makers' barrels.
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In my years of travelling around the world, I have had the opportunity to discover the best tastes worldwide. This led to the idea that the finest tastes should not be available to just a select few but accessible to those who seek it.
Justin Lim, The Chamber's CEO