23.04.2023

Stellar Hollywood Line-Up at Tag Heuer’s Carrera 60th Anniversary Event Celebration in London

The Swiss Luxury Watchmaker TAG Heuer united an epic Hollywood lineup at the celebration of the 60th anniversary of its iconic Carrera collection and for the world premiere of The Chase for Carrera campaign in Central London on 20th April 2023.

By Lifestyle Editor

On the evening of 20 April 2023, TAG Heuer celebrated in Central London the anniversary of an icon, introduced 60 years ago by an icon: Jack Heuer - and inspired by the incredible Carrera Panamericana race- a timepiece so epic that it has carried the brand’s racing heritage and daring spirit through decades in style: the TAG Heuer Carrera.

“We chose London for this special evening as the UK is such an important part of the brand, one of our biggest markets and a country of watch lovers and racing enthusiasts. And we are extremely excited to celebrate the 60th Carrera anniversary by unveiling a very special film”, said Frédéric Arnault, CEO of TAG Heuer, to kick-start the evening.

Radio and TV host, Greg James, led a maverick celebration that had several TAG Heuer Ambassadors and cast members of “The Chase for Carrera” appear on stage such as:

Patrick Dempsey (photo credit: Mike Marsland)

TAG Heuer kick-started the 60th anniversary celebration in January 2023 and is presenting throughout the year a reimagined Carrera range of contemporary yet timeless models. Characterized by high-performance timekeeping capabilities and a look that exudes elegance and drive, these new models mark truly a new era for the 60th Anniversary of the TAG Heuer Carrera.

“We wanted to pay homage to the original design whilst adding a modern feel to it and bringing it to a new era and I am particularly proud of the Glassbox design the teams have come up with – and very honored that Jack Heuer himself enjoys it very much too,” added Frédéric Arnault.

TAG Heuer CEO Frédéric Arnault (photo credit: Getty Images)

Speaking of icons, Hollywood’s newest style icon, and TAG Heuer Brand Ambassador, Jacob Elordi, was proudly wearing the new Carrera “Glassbox design” following his latest Monaco campaign last year.

Two new members were also introduced to the TAG Heuer family during the evening – Madelyn Cline, star of two of Netflix’s recent hits, Outerbanks and The Glass Onion, was proud to be announced as the brand’s newest US brand Ambassador. She was joined by Alexandra Daddario, known for her latest performance in White Lotus, who now also wears the latest TAG Heuer Carrera Date design in eclectic pink in the new print version of The Chase for Carrera campaign.

Alexandra Daddario (photo credit: Getty Images)

Frédéric Arnault then lifted the curtain on a world-first – a Hollywood action comedy, The Chase for Carrera, starring brand ambassador Ryan Gosling. The short film salutes the Carrera’s storied racing heritage in a no-holds- barred chase thriller embodying the TAG Heuer avant-garde spirit: “When Ryan joined the TAG Heuer family almost two years ago, it was crystal clear that we needed to do something in this direction. He is THE quintessential Hollywood driver, and we have a very special connection with him. We wanted to do a very special film – but we were waiting for the right opportunity. It was no doubt super ambitious, and no one knew how it is going to truly turn out, but with such an amazing cast of super talented people the odds were with us”, Arnault added.

Also featuring actress Vanessa Bayer, the offbeat chase thriller follows Gosling on the run from Bayer’s prop master as she attempts to relieve him of his beloved TAG Heuer Carrera – something he doesn’t plan on letting her do.

The evening was also attended by UK stars including Simone Ashley, Micheal Ward, Milly Alcock, Louis Partridge, Kit Connor, William Gao, Mia Regan and Amita Suman. Before the birthday after-party kicked-off, British singer- songwriter Izzy Bizu also appeared on stage for a special performance to get the crowd into the proper dancing mood.