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Sacoor Brothers Launch New Boutique Concept in IOI City Mall, Putrajaya

Taking inspiration from its first-of-its-kind Dubai store, the new outlet embraces modern elegance and provides a unique experience for shoppers.

By Lifestyle Editor

Sacoor Brothers — the renowned Portuguese fashion brand, celebrated the launch of its latest boutique concept in the award-winning IOI City Mall, Putrajaya. Taking inspiration from its first-of-its-kind Dubai store, the new outlet embraces modern elegance and provides a unique experience for shoppers.

Sacoor Group’s Chief Executive Officer of Southeast Asia, Hugo Carriço and IOI City Mall Head of Retail, Chris Chong officiated the launch with a ribbon-cutting ceremony. Guests then entered the store to browse the beautifully crafted pieces ranging from well-cut suits to elegant dresses as they swayed to the melodious music played by violinist Brace Soon.

We believe it is important to continuously innovate our brand experience while still staying true to our values of high-quality service. As such every corner of the new store is thoughtfully designed. From our premium quality menswear and womenswear to personalised in-house tailoring and a coffee counter, we wanted to create a space that not only inspires but also delights.

Hugo Carrico, Sacoor Group’s Chief Executive Officer of Southeast Asia

Guests at the event included members of the media, tastemakers, content creators, athletes and local actors, many of whom are big fans of Sacoor Brothers and highlighted the brand's commitment to delivering high-quality garments and customer experience.

Actor Ezaidi Aziz admiring the well crafted suits in Sacoor Brothers

[Top row from L to R] Digital Creator Aisar Khaled, Actor Raf Yaakob, Content Creator Ali Reza, Actor Halim Radzi, Actor Hafreez Adam, Dr Shazril Shaharuddin, Actor Alif Muhaimin, Businessman Atiq Idris, Actress Tasha Shilla.

[Seated from L to R] Actors Shahz Jaszle, Azrel Ismail, Hariz Hamdan, and Digital Creator Jaja Iliyes

[From L to R] Actor Ezaidi Aziz and Content Creator Syed Ali

[From L to R] Model Hanis Husna and Actor Shahz Jaszle

[From L to R] Actress Uqasha Senrose and Actor Kamal Adli

[from L to R] Sarah Intan and Husband

[From L to R] Actress Tasha Shilla and Businessman Atiq Idris

Sacoor Brothers’ new space showcases contemporary luxury. The colour scheme follows a neutral palette of brown, beige, grey and black in line with Sacoor Brothers’ original aesthetic.

The store is complemented by an exquisite selection of wooden furniture which harmoniously blend with the modern architectural design.

The store’s facade has been upgraded to an LED welcome screen while LED lights line the clothing shelves. Pops of green and orange foliage can be seen throughout the store, giving the space a vibrant and warm glow. To pay homage to its Portuguese roots, the walls of the new Sacoor Brothers store are decked with art made by Portuguese artists.

Staying true to its brand DNA, the new outlet offers professional in-store alteration services where shoppers can have their on-the-rack suits and garments perfectly fitted and ready within 2 days. An express service option is also accessible to fulfil the requirements of each valued customer.

The new Sacoor Brothers store is 2,325 square feet and conveniently situated at Lot G-203, Ground Floor, East Wing of IOI City Mall in Putrajaya. Discover more about Sacoor Brothers by visiting its official website here.

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