13.10.2024

Bvlgari's 'Calla' Collection: Where ancient Rome meets modern luxury

Discover Bvlgari's 'Calla Collection,' inspired by the mosaics of the Terme di Caracalla, unveiled at Palais Galliera. Creative Director Mary Katrantzou blends ancient artistry with contemporary elegance, celebrated by celebrities and a Michelin-starred dining experience. Explore how this collection bridges the timeless allure of Rome with modern luxury.

By Lifestyle Editor

Princess Maria-Olympia of Greece

Photos courtesy of Bvlgari.

As the fashion world descended upon Paris, Bvlgari unveiled its latest masterpiece: the 'Calla Collection' for Leather Goods and Accessories. This stunning collaboration with Mary Katrantzou was showcased at the prestigious Palais Galliera, Musée de la Mode de Paris, a fitting backdrop for a line that seamlessly blends ancient grandeur with contemporary elegance.

The 'Calla Collection' draws its inspiration from the opulent mosaics of the Terme di Caracalla (Baths of Emperor Caracalla), a testament to the enduring allure of Ancient Rome. These thermal baths, once a symbol of Imperial might and luxury, now serve as the muse for Bvlgari's latest foray into high fashion.

Mary Katrantzou, Bvlgari's Creative Director of Leather Goods and Accessories, explains the collection's genesis: "The 'Calla' motif, with its sensuous curves, embodies both the femininity of Bvlgari and the universal appeal of Roman artistry. It's a design that transcends time, much like the eternal city itself."

The unveiling was nothing short of spectacular. Under the grand colonnades of Palais Galliera, reminiscent of Rome's architectural marvels, the international press and a constellation of celebrities gathered to witness fashion history in the making. The event seamlessly transitioned from a showcase of the Calla Collection to an exquisite dinner curated by two Michelin-starred chef Philippe Léveillé, embodying the Roman tradition of coupling visual splendor with culinary artistry.

As if channeling the spirit of ancient Roman entertainment, French singer Yseult and a troupe of dancers performed amidst the colonnades. Their movements, echoing the Calla motif, created a living, breathing representation of Bvlgari's design philosophy – where past and present dance in harmonious union.

The guest list read like a who's who of global celebrity, with luminaries such as Natalia Vodianova, Adriana Lima, and Princess Maria-Olympia of Greece in attendance. Their presence underscored Bvlgari's position at the nexus of high fashion, celebrity culture, and timeless elegance – a position it has held since its founding in Rome in 1884.

This latest collection reaffirms Bvlgari's commitment to its Roman heritage while pushing the boundaries of modern luxury. The 'Calla' is more than just a motif; it's a bridge between epochs, a symbol of the eternal city's enduring influence on the world of high fashion.

As the night unfolded under the Parisian sky, one could almost imagine being transported to a grand Roman festa of old. Yet, the 'Calla Collection' reminds us that Bvlgari's true genius lies not in mere recreation, but in reinvention – taking the best of the past and reimagining it for a discerning modern clientele.

In the world of Bvlgari, all roads indeed lead to Rome – but it's a Rome reborn, resplendent, and ready for the future.

Related posts