17.03.2023

Aigner Spring/Summer 2023 Launches in KL

The AIGNER Spring/Summer 2023 debuted in KL with a host of the city’s coolest influencers who epitomise the ethos of the new collection: “Panta Rhei“.

By Lifestyle Editor

The AIGNER Spring/Summer 2023 debuted in KL with a host of the city’s coolest influencers Bella Astillah, Rubini, Nia Atasha, Ruhainies, Siti Saleha, Nadia Brian, Hawa Rizwana, Bella Dowanna, Izzue Islam, Hafreez Adam, Raja Atiq and Dini Schatzmann who epitomise the ethos of the new collection: “Panta Rhei“.

The concept is derived from Greek philosophy and means, “Everything Flows”, uniting different design trends & the modern with the classic.

Georgia May Jagger, the campaign face, and daughter of iconic Brit rocker Mick Jagger is the embodiment of the cool London girl. She represents a look that celebrates uniqueness, exudes a self-evident nonchalance and playfully experiments with different styles.

The New Season IT bags are the Diadora Griffata, a classic day-to-night accessory; as well as the modern Luisa in soft pink and the highly functional Leonie bag in Pecan Brown elegantly accessorized with a metal lock. The highlight is the Isa Crossbody bag that features an embellished leather logo as part of its functionality; making the Panta Rhei collection one of the most versatile yet.

The Collection is now available at Aigner Pavilion KL, Suria KLCC & Lalaport BBCC KL.