YSL Beauty Hosted a Star-Studded Event with YSL Beauty Zone
By Lifestyle Editor
Global luxury brand, YSL Beauty hosted a star-studded event on 10th November to celebrate the launch of their first-ever beauty takeover at the Godown Kuala Lumpur.
The YSL Beauty Zone is the latest activation launch by the luxury brand and was inspired by the #PushTheBoundaries campaign, which seeks to create a one-of-a-kind interactive and engaging beauty journey for attendees and consumers while tapping on both online and offline experiences.
Luxurious yet unorthodox, the YSL Beauty Zone encapsulates the brand’s DNA of unconventional and daring while pushing the boundaries through exploration and play. The pop-up that was open to the public from 11th to 13th November took consumers on an experiential beauty journey through the different engagement zones designed to entice and dare them to be who they want to be.
The event was attended by some of Malaysia’s top celebrities and influencers such as Scha Alyahya, Awal Ashaari, Sharifah Sakinah, Jane Chuck, and Juwei Teoh, as well as Singaporean actor and singer, Glenn Yong. Besides a variety of activations such as makeup stations and photo opportunities present at the pop-up, guests were also surprised with stellar performances by Yung Raja, Midnight Fusic, and DJ Jovynn.
As part of the Beauty Zone, YSL Beauty encouraged audiences to “Dare to Play” through a series of arcade games featuring their iconic products from the different categories of beauty, fragrance and skincare. Upon completion of all the arcade games, guests could redeem a complimentary Discovery Kit.
At the “Dare to Discover” zone, guests were able to discover and purchase iconic products from the luxury brand and get their newly purchased lipstick and a bottle of perfume personalized with an engraving of their choice.
From 11th - 15th November, seize exclusive 11.11 Beauty Icon sets while stock lasts at https://www.yslbeauty.com.my/en_MY/home.