By Lifestyle Editor
Hong Leong Bank and Hong Leong Islamic Bank (“HLB” or the “Bank”) have revealed Lisa Surihani and Alif Satar as the Bank’s new brand ambassadors at a Meet & Greet session with customers and members of the media at Sofitel, Kuala Lumpur this evening. The duo will be the faces of the bank's various campaigns and initiatives, representing the bank's values and ethos to customers across all segments. This exciting collaboration aims to establish a deeper connection between the Bank and customers, helping to elevate the bank's profile and reinforce its commitment to providing financial services and products that are built around customers’ needs and preferences.
Lisa Surihani is a well-known, award-winning Malaysian actress who has starred in many popular films and TV shows. She is also an advocate for various social causes, and is passionate about giving back to society through her charity work
Alif Satar, on the other hand, is a popular Malaysian singer, TV host and actor who has won numerous awards and has a massive following on social media. He is an entrepreneur and a philanthropist who is actively involved in various community initiatives. He is also an “Ironman”, and consistently trains for future triathlons, a testament to his passion for staying healthy.
Commenting on the appointment, Zalman Zainal, Chief Marketing and Communication Officer of HLB said, “We are pleased to welcome Lisa Surihani and Alif Satar to the HLB family. As brand ambassadors, they will help us connect with our customers and the wider community, and promote our products and services in a meaningful way. As authentic, self-made entrepreneurs who strive to give back to the community, they also reflect the Bank’s community-centric ethos, as we continue to provide financial products, services, and solutions to customers to meet their financial needs and aspirations. We truly believe that they will fully embody and represent the HLB values and present them to a wider audience.”