03.08.2025
Why classy men don't talk about money
Discover why true gentlemen avoid money talk, and how subtlety and taste define modern class over pecuniary braggadocio.

Words: Tunku Sophia, Editor-at-large
Annabel's x The Elton John AIDS Foundation x The Caring Family Foundation to help end the AIDS pandemic at Annabel’s, Mayfair, London on May 2022. (photo for illustration only).
Photos courtesy of Annabel’s / Dave Benett.
In our age of Instagram exhibitionism and LinkedIn humblebragging, there's a peculiar plague afflicting the modern man: the irrepressible urge to transform every talk with friends into a TED Talk on wealth accumulation.
Suddenly, perfectly intimate dinner parties have become impromptu investment seminars, and what should be elegant evenings discussing Proust over Bordeaux have devolved into what's trending to invest.
We've all encountered him - that charming fellow who mistakes his portfolio for his personality. The man who drops billionaire names like they're personal references, and who invariably prefaces his financial bragging with "It's not about the money," before spending the next twenty minutes proving otherwise.
But here's the thing about men who won't stop talking about wealth: they're usually broke in all the ways that actually matter.
