A gentlemen's guide to countering "Golongan Kayangan" perceptions in Malaysia

By Raja Izz

Despite the disdain toward "golongan kayangan", figures like JFK, Prince Mateen, and Bruce Wayne remain idolized by the masses. Why do we condemn privilege yet admire those who embody it? Perhaps it reveals an inner conflict between our resentment of wealth and our deep-rooted aspirations for influence, legacy, and exceptionalism. What does this say about our collective mindset?

Picture by A.I.

“If you hate a person, you hate something in him that is part of yourself. What isn't part of ourselves doesn't disturb us” - Hermann Hesse's 1919 novel Demian

This profound quote speaks volumes about our complex relationship with the wealthy and powerful. In Malaysia, the term "golongan kayangan"—a label dripping with disdain—reflects deep-seated frustrations toward those perceived as flaunting privilege without accountability. Yet, if we look closer, the resentment may be rooted in our own conflicting aspirations and unfulfilled desires. The very traits we condemn—ambition, success, influence—are often the same qualities we secretly crave. By acknowledging this inner conflict, we can begin to reshape our perspective, appreciating an alternative model of success that is less about ostentation and more about legacy, humility, and authentic refinement.

What is Golongan Kayangan?

In Malaysia, the term "golongan kayangan" has become synonymous with elitism and detachment from the realities faced by ordinary citizens. Often seen as a group of privileged individuals (T20, politicians, celebrities) flaunting wealth without regard for others, the negative connotations of this label have fueled resentment and widened the gap between social classes. Here lies a solution - the values and aesthetic of old money present an alternative approach that can counter this narrative. By adopting the principles of understated elegance, humility, and community-oriented responsibility, we can redefine what it means to embody success and influence in a manner that earns respect, not disdain.

The Timeless Values of Old Money

The old money aesthetic is characterized by generational wealth, but more importantly, it embodies values that transcend materialism. Unlike new money, which often seeks to impress through overt displays of wealth, old money values subtlety, tradition, and grace. This mindset is rooted in the following principles:

1. Discretion Over Display: The old money mindset prioritizes quality over quantity and values overvaluation. Whether in fashion, homes, or lifestyle choices, there is an emphasis on quiet luxury that speaks without shouting. In contrast to the gaudy extravagance associated with the "golongan kayangan," the old money aesthetic favors timeless items—tailored suits, heritage watches, and well-kept family estates—that are symbols of character rather than mere assets.

2. Stewardship and Responsibility: A key difference between old money and "golongan kayangan" lies in how wealth is viewed. For those embracing old money values, wealth is a responsibility rather than a status symbol. This includes not just financial wealth but social and cultural capital as well. Philanthropy, community involvement, and the preservation of traditions are integral to this lifestyle, promoting values that build legacy and trust.

3. Humility and Modesty: True old money knows that prestige does not come from flaunting. This is a world where personal relationships, loyalty, and honor carry more weight than social media followers or luxury cars displayed on Instagram. The understated confidence that comes from being secure in one’s identity contrasts sharply with the loud self-promotion often seen among the "golongan kayangan."

Addressing the "Golongan Kayangan" Stereotype

In Malaysia, the "golongan kayangan" label is often applied to those seen as out of touch with the struggles of the average citizen. Whether it's through lavish lifestyles or tone-deaf public statements, this group has cultivated a reputation that fuels public discontent. By adopting the values of old money, Malaysia’s wealthy class can steer clear of this stereotype and instead present a model of success that uplifts society as a whole.

1. Investing in Legacy: Building a lasting legacy means prioritizing long-term contributions over short-term gains. This can manifest in supporting educational initiatives, cultural preservation, or environmental causes. By focusing on how their wealth can benefit society at large, individuals can transform the perception of their privilege from entitlement to benevolence.

2. Promoting Authenticity: Unlike the ostentation associated with the "golongan kayangan," the old money mindset is about authenticity. Whether it’s supporting local artisans, investing in sustainable practices, or simply leading by example, authenticity fosters respect. The narrative changes from being "above" others to being an integral part of a community.

3. Upholding Traditions with a Modern Twist: While tradition is crucial, old money also adapts to the times. Modernizing without losing sight of core values allows the younger generation to carry on the family legacy while staying relevant. This adaptability is key to bridging generational and social divides, making wealth a symbol of continuity rather than division.

Conclusion

In Malaysia where true class is often misrepresented, the old money aesthetic offers a timeless approach to success that is built on character, integrity, and a sense of responsibility. For Malaysia’s elite, shifting towards these values can be a powerful way to counter the "golongan kayangan" stereotype and foster a culture of respect and admiration. Through quiet dignity, community-focused stewardship, and an appreciation for the finer, more meaningful things in life, the negative perceptions can be replaced with an image of graciousness and contribution, shaping a future where wealth is seen as an asset to society, not a source of resentment.

Closing Thought

As someone who hails from a royal heritage, studied at the elite school and universities during my youth, and now works at the second tallest building in the world, I often reflect on whether these circumstances alone make me a part of the "golongan kayangan"—a group often met with hatred and envy. The truth is, my heritage is an accident of birth, and my pursuit of excellence (however imperfect it was) is a personal mission rooted in values and tradition. If wealth and privilege are met with humility, responsibility, and a commitment to uplift others, should they still be the subject of resentment? Perhaps it’s not the status we inherit or the achievements we pursue that matter, but how we use them to build a legacy of contribution and integrity. In the end, what defines us is not our privilege, but the principles we stand for and the impact we leave behind.