21.01.2025
Lineage vs. materialism: Why bloodlines triumph over net worth
In a world obsessed with wealth and status, does lineage still matter? Explore why ancestry, legacy, and national mythology hold greater power than material riches.

Words: Raja Izz
Prince Jean-Christophe Napoleon (the heir to Napoleon Bonaparte, Emperor of France) and his wife, Countess Olympia (left) (a direct descendant of the last Emperor of Austria). Bonapartists believe that Prince Jean-Christophe could become a new French 'hero', in an era when public faith in politicians is diminished.
Photo credit: Getty Images.
I remember when I was young, my grandfather once said: "Royalty is above luxury labels. Anything that you wear does not outshine your illustrious ancestry's legacy, glory, and sacrifice." These words, spoken by my Atuk years ago, echo with profound wisdom in today's era of conspicuous consumption.
In today's era where wealth is flaunted on Instagram, where a luxury watch determines one’s standing in the social hierarchy, and where the definition of success is dictated by net worth rather than nobility of character, one has to wonder—what happened to the importance of lineage? Why have we traded the wisdom of our ancestors for the fleeting allure of material possessions? Today, the measure of a man seems to be his ability to afford a private jet rather than his ability to recount the epic struggles of his forefathers. But the truth is, while money can buy you status, lineage gives you identity. And identity, my dear gentlemen, is something no amount of wealth can purchase.
Consider this national-identity tone from the Russian President, that moved the Russian audience to tears:

About the Author
Raja Izz
Co-Founder of GC, Raja has over 7 years of journalism experience covering culture, menswear, chivalry, and travel. He has MBA in International Business, strategy certifications from Harvard Business School, with over 17 years of corporate experience, spanning from FORTUNE 500 company, to Malaysia's august investment, banking, and oil & gas institutions.