19.10.2025

Inside The Knights Award's Season Four ennoblement ceremony

Step inside The Knights Award Season 4: Beyond Borders at PETRONAS Philharmonic Hall, a grand ennoblement ceremony uniting global excellence and Malaysian distinction.

The Knights Award Season 4.

Photos courtesy of The Knights Award.

Words: Raja Izz

 

There exists a particular resonance when chivalric ideal convenes in spaces designed for gravitas.

Not in Camelot. Not in Merlin. But at the heart of Kuala Lumpur, Malaysia.

The Knights Award is such answer.

On the evening of October 7th, 2025, the PETRONAS Philharmonic Hall hosted The Knights Award Season 4: Beyond Borders, an ennoblement ceremony that transcended the transactional nature of modern accolades to resurrect something Arthurian.

Founded by Dr. Zyro Wong, a visionary whose entrepreneurial philosophy mirrors the strategic patience of Renaissance patrons, The Knights Award operates on a principle increasingly rare in our era of instant validation: that true distinction requires not merely recognition, but consecration. Co-hosted with the Commonwealth Youth Innovation Centre spanning 56 nations, the evening assembled diplomats, titans of industry, and cultural luminaries under a singular mandate. The intent: to honor those whose contributions reshape the contours of possibility.

(1) Dr Zyro Wong, the founding president of The Knights Award

(2) The Knights Award Season Four emcee Jiang Han and Deborah Henry

(3) Rozette's star power illuminating the evening.

 

The Council of Lords: Guardians of the Standard

At the heart of this institution stands the Council of Lords, a carefully curated assembly that reads less like a committee and more like a conclave. Under Dr. Wong's presidency, the Council includes figures whose life's work forms the infrastructure of contemporary Malaysian excellence: YBM Adjunct Prof. Dato' Sri Raja Rezza Shah, whose Islamic Fashion Festival bridges tradition and modernity; Tan Sri Dato' Sri Ong Tee Keat, architect of the Malaysia-China Silk Route Business Chamber; Professor Tan Sri Datuk Dr. Ghauth Jasmon, founding president of Multimedia University.

Consider the presence of JJ Delgado, the strategist behind Amazon's largest international sales day, seated alongside Dato Aaron Aziz, whose artistic legacy spans continents, and Puan Sri Datuk Dr Shariffa Sabrina, champion of women's sport. This is a recognition that excellence manifests across disciplines, each domain demanding its own form of mastery.

Three Tiers of Distinction

The Knights Award employs a tripartite honor system deliberately evocative of feudal hierarchy, yet entirely meritocratic in its application.

The Duke Award represents sovereign distinction, reserved for those whose contributions constitute watershed moments. This year's Duke laureates included Academician Tan Sri Dr Augustine Ong, Father of Malaysian Palm Oil, whose agricultural innovations transformed an entire economy; Peabo Bryson, the two-time Grammy laureate whose voice defined an era; and Datuk Dr. Yusof Haslam, the producer whose narratives became Malaysia's cinematic language. In the corporate sphere, Millennium Autobeyond and Astro Awani received recognition not for quarterly performance, but for sustained institutional excellence.

The Earl Category acknowledges sustained mastery across borders. Gabriel Henrique, whose golden buzzer moment on America's Got Talent announced a vocal prodigy; Wayne Lai, Hong Kong's three-time TVB Best Actor; Jack Neo, Singapore's most influential filmmaker. These are practitioners who've elevated their crafts into cultural touchstones. The inclusion of Chen Tang Jie and Toh Ee Wei, badminton's mixed doubles world champions, underscores a truth often forgotten in boardrooms, that athletic excellence demands the same strategic brilliance as entrepreneurial triumph.

The Baron Category recognizes the emerging forces whose trajectory suggests future dominance. Here, innovation meets audacity: MUSH-E's IT solutions, Acolab's anime IP cafe concept, 3CM Innovations' laser solutions. These are the calculated risks that, a decade hence, will appear inevitable.

Beyond the Ceremony

What distinguishes The Knights Award from the self-congratulatory galas cluttering the social calendar? The answer is the commitment to post-event architecture. Winners receive strategic marketing campaigns, consultancy access, and perhaps most valuably, integration into a network that operates on reciprocity rather than extraction. This is mentorship formalized into institutional practice.

For two consecutive years, these ceremonies have unfolded within Malaysia's most iconic landmark, each iteration reinforcing the nation's emergence as a nexus of cross-border collaboration. The tagline "Bond, Build & Bloom" is operational philosophy made manifest.

(1) Yang Mulia Raja Dato Abdul Aziz Ibni Almarhum Raja Muda Musa

(2) The winners with The Knights Award's guest of honors

 

The Blue-Blood of Achievement

Standing within the Philharmonic Hall that October evening, with Yang Mulia Raja Dato Abdul Aziz Ibni Almarhum Raja Muda Musa representing the Crown Prince of Perak Palace in attendance, one sensed a deliberate reclamation. Not of inherited privilege, but of the notion that excellence deserves ceremonial weight. That achievement, properly honored, creates obligations. To mentor, to innovate, to elevate.

In an age when "disruption" has become synonymous with chaos, The Knights Award proposes something more enduring: that the true measure of distinction isn't merely what one accomplishes, but what foundation one builds for those who follow. This is chivalry translated into contemporary practice. Not the romanticized gallantry of legend per se, but the deliberate cultivation of excellence across generations.

The modern order of merit, it turns out, requires no hereditary titles. Only the sustained commitment to being, as the Duke category demands, "second to none."

About the Author

Raja Izz

Raja Izz (MBA) is the co-founder and Editor-in-Chief of Gentleman's Code (GC), a publication that champions elegance and refined living.

Since its inception in 2018, under Raja Izz’s leadership, GC has reached remarkable milestones, including being nominated by LUXLife 9th Annual LUX Global Excellence Awards 2025 and recognized as one of the Top 20 Digital Men’s Magazines on the Web by Feedspot in the same year.

With his signature blend of gravitas and grace, Raja Izz does not seek the spotlight. Instead, he builds the platform - for others to rise, for values to return, and for men to remember who they once aspired to be.

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