03.09.2024

AFFIN BANK launches new private banking service, targets ultra-high net worth clients

Discover AFFIN Group's new AFFIN DIVENTIUM Private Banking, offering bespoke wealth management and financial advisory services for Ultra-High-Net-Worth Individuals with RM2 million or more in assets.

By Business Editor

(From left) Affin Islamic Bank Bhd CEO Dato Syed Mashafuddin Syed Badarudin, Affin Bank Bhd president and group CEO’s wife Datin Wan Daneena Wan Abdul Rahman, AFFIN BANK president and group CEO Datuk Wan Razly Abdullah, Sarawak governor Tun Wan Junaidi Tunku Jaafar, Sarawak governor’s wife Toh Puan Fauziah Mohd Sanusi, Affin Bank Bhd chairman’s wife Datin Sharifah Fatmah Alhabshi, Affin Bank Bhd chairman Dato Agil Natt, and AFFIN BANK executive director (group) (community banking) Mohammad Fairuz Mohd Radi at the unveiling of AFFIN BANK's private banking service AFFIN DIVENTIUM on Tuesday.

AFFIN BANK has unveiled AFFIN DIVENTIUM Private Banking, an exclusive service designed to empower successful individuals and their business ventures.

Private banking typically refers to a suite of personalised products and services catering to the ultra-wealthy. The requirements to be entitled for such elite services that also comes with its own perks however vary among banks.

Crafted for the ultra-high net worth clients:

This isn't your average banking experience. AFFIN DIVENTIUM caters specifically to the needs of Ultra-High-Net-Worth Individuals (UHNWI) with investable assets of RM2 million or more. They understand that your wealth extends beyond personal finances and encompasses your business aspirations.

Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of AFFIN BANK

Experience Bespoke Wealth Management:

AFFIN DIVENTIUM goes beyond traditional banking. A dedicated Private Wealth Management team offers confidential financial planning and advisory services, ensuring your financial goals are met with personalized strategies. This extends to your business endeavors, with comprehensive corporate advisory services that support mergers and acquisitions, navigate debt and fundraising, and facilitate seamless cross-border transactions.

Investment Strategies Tailored to You:

Building wealth is a journey, and AFFIN DIVENTIUM is your guide. Their team of experts will meticulously craft an investment portfolio that aligns with your risk tolerance, financial goals, and investment horizon. This ensures your assets work for you, securing your financial future.

Exclusive Privileges Await:

AFFIN DIVENTIUM understands the importance of community and connection. As a member, you'll gain exclusive access to private events, luxury brand collaborations, and invitation-only seminars. This fosters valuable connections with like-minded individuals, expanding your network and enriching your experience.

Financing Your Luxurious Lifestyle:

Do you dream of owning a yacht or another high-value asset? AFFIN DIVENTIUM has you covered. Their Luxurious Asset Financing program provides access to premium financing options, allowing you to acquire and manage these assets with ease and flexibility.

A Holistic Approach to Wealth Management:

AFFIN Bank offers a comprehensive suite of financial solutions under one roof. Whether it's day-to-day banking, sophisticated corporate services, or long-term financial planning, AFFIN empowers you to leverage the expertise of various units, ensuring all your wealth management needs are addressed.

Ready to Experience the Difference?

For more information about AFFIN DIVENTIUM Private Banking, visit www.AffinAlways.com

AFFIN BANK executive director (community banking) Mohammad Fairuz Mohd Radi, and Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of AFFIN BANK

Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of AFFIN BANK, emphasised the strategic importance of this launch.“AFFIN DIVENTIUM Private Banking represents more than just a new segment; it is a quantum shift in how we approach private banking. We are crafting experiences that resonate with the unique aspirations of our Ultra-High-Net-Worth clients, including their businesses.”

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