Like technology, consumer behaviour is continuously shifting. Consumers these days are consciously looking for timeless fashion and are demanding engaging customer experience – both offline and online. Many of us now will take the time to check whether our clothing or belongings are produced through a more considered and sustainable model, along with seamless purchasing experience. The fashion industry is affected by our behaviour and preferences over time. As such, it must be at the forefront of innovation, from product creation and supply chain to brand building and customer engagement. This industry is ripe for innovations from future-thinking start-ups.
Taufiq Iskandar, Chief Executive Officer of Penjana Kapital