22.06.2025
"The Gentleman’s Code may feel elitist - but it awakened something in me" - A letter from Jakarta
A young tech entrepreneur from Jakarta reflects on why the aspirational world of GC feels elitist—and why that’s exactly what makes it powerful. He questions whether gentlemanliness should be democratized or remain earned through tradition and discipline.

Teuku Agassi (middle standing), Tengku Nadira (middle sitting) and friends. (photo for illustration only)
Photo credit: tengkunadiraadn
Dear GC,
Greetings from Indonesia.
Allow me to briefly introduce myself. My name is Rudy, a 28-year-old tech entrepreneur based in Jakarta.
My life has been shaped by algorithms, digital disruption, and the tempo of a city that never quite sleeps. Indonesia, like Malaysia, is a nation of contradictions: modern yet mystical, democratic yet deferential to legacy. We have our palaces (yours in Kuala Lumpur, us in Yogyakarta) and protocols, but also our hashtags. And somewhere in that chaos, I started to wonder what it means to be a man.
I’ve long admired Malaysia’s quiet embrace of refinement. From the subtle authority of its royal institutions to the way your society dresses for ceremony, Malaysia carries its codes with pride. It was during a recent business trip to Kuala Lumpur that I came across GC. A friend had left the tab open on his laptop, and out of curiosity, I clicked.
I’ll be honest. I expected to be skeptical at first. I thought it would be a platform trying too hard to revive aristocratic fantasy in a world that now wears Crocs to court. But to my surprise, I stayed. Not because I agreed with everything. Quite the opposite. I stayed because something about the tone felt uncomfortably... aspirational.
As someone in his late twenties who grew up on startup culture, sneakers as status, and the gospel of Zuckerberg’s hoodie, I was raised to believe that gatekeeping was the enemy. That dress codes were microaggressions. That elegance was elitism. And yet, deep down, I find myself oddly drawn to the world GC promotes. Not because it panders, but precisely because it doesn’t.
Your platform feels unapologetically elitist. The vocabulary. The taste levels. The codes of conduct. None of it is "accessible" to the masses, and thank God for that. In a digital world where everyone is trying to be everything to everyone, GC whispers a simple challenge: have a code first.
That’s extremely rare.
Of course, it triggers some of my peers. "Who do these guys think they are? Talking about Javanese aristocracy, Malay Nusantara manners, and chivalry like we’re in the medieval period. But maybe that’s the point. Maybe the modern world is so flooded with attention and performative virtue that we’ve forgotten the thrill of striving. The gentleman, after all, isn’t born. He is forged. Through practice. Through restraint. Through falling short and still choosing the harder, higher road.
So yes, your code is exclusionary. And that’s exactly why it inspires. Because in a culture where everything is given, the last luxury is something earned.
Which raises two questions I hope GC might explore further:
1) Should gentlemanliness be democratized, or must it remain earned?
2) Can a gentleman exist without tradition—or does he require a lineage of values to draw from?
Whatever the answers, I do know this: the world needs better codes. Codes that call men to be deep, not fame. And perhaps that’s why, against all odds, I’ve bookmarked your site. Not for where I am, but for who I’m still trying to become.